Leading Meeting Professionals

Professional Convention Management Association

Speakers: Lisa Fingerhut and Erin Stahowiak

The value of telling your story is critical in today’s organization. This session shares McDonald’s success story of taking their SMM program to the next level. You'll see how they did it through the development of an attendee engagement program.

CIC Domain: A: Strategic Planning

: 1 clock hour or 0.1 CEUs - please fill out the form below after listening to the podcast to obtain your CEU.

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