Sherrif Karamat, CAE, BAS, MBA, joined Professional Convention Management Association (PCMA) in 2003 as Vice President of Sales and Sponsorship and was appointed Chief Operating Officer (COO) in April 2008.
A 20+ year veteran of the meetings and convention industry, Karamat served as the Vice President of Business Sales and Services for Toronto Convention and Visitors Association (Tourism Toronto) and under his leadership, Tourism Toronto recorded its highest sales production in its history and significantly improved client and member services. Prior to joining Tourism Toronto, Karamat held several senior sales and marketing positions in the Hotel industry where he won numerous sales performance awards.
In his role as COO, Karamat is a key member of the executive team of PCMA and oversees all of PCMA’s major revenue streams including strategic partnerships, Convene and PCMA’s print and digital media products. Karamat also oversees PCMA’s global business development and is an integral part of PCMA’s strategic planning, financial reporting and education development and delivery.
Karamat wrote the chapter on Sponsorships and Strategic Partnerships: A New Approach in Professional Meeting Management – Fifth Edition, Comprehensive Strategies for Meetings, Conventions and Events. In addition to Karamat’s many industry volunteer roles, he is currently serving on the AIBTM and EIBTM Advisory Board; he has served on the TravelCom Board of Advisors; he served two years on Destination Marketing Association International (DMAI) Business Partner Advisory Council; he served on Association of Corporate Travel Executives (ACTE) steering committee in 2009 and recently on the Meetings and Convention Industry roundtable. Karamat also supports the development of our industry by frequent guest lectures at various universities and colleges in North America and is an active member of ACTE, Destination Marketing Association International (DMAI) and American Society of Association Executives (ASAE).