FOR IMMEDIATE RELEASE
Contact: Daniel Metz
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CHICAGO, IL, July 30, 2013 - The Professional Convention Management Association united CEOs and executive meeting professionals from the healthcare industry in London for the inaugural PCMA Global Medical Meetings Summit. With 35 participants from eight countries, the three-day senior-level discussion addressed the key trends and issues that will shape the future of medical meetings and associations.
“Medical meeting organizers in North America and Europe are navigating uncharted territory,” Deborah Sexton, President and CEO, PCMA, says. “As leaders from both continents work to understand how compliance codes and restrictions will impact their attendees and members, the Global Medical Meetings Summit helped facilitate an international idea exchange.”
Many of those ideas focused on how the evolution of technology will shape and impact how their attendees learn. In addition to a keynote address from Magnus Lindkvist, trendspotter and futurist, and a keynote workshop led by Frank Schuurman, Ph.D, the programming featured product tutorials from leading technology organizations that provided a glimpse of new possibilities for engaging remote audiences.
“More medical meeting attendees are engaging via virtual platforms,” Sexton says. “In order to ensure success in the future, medical meeting planners must recognize how to help remote audience members be part of the face-to-face event, too.”
Participants at the Summit focused on:
- How to deliver tacit knowledge that attendees must see to believe
- What value an association can bring in the future when so many resources are available online
- How data and privacy issues will impact their current and future audience members
“As the meetings industry continues to emerge in new markets, it will be crucial for international medical societies to work together,” Sexton says. “A collaborative mindset will pave the way forward to a strong future around the world.”
Learn more about PCMA’s Global Medical Meetings Summit here.
About Professional Convention Management Association
PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides their 6,000+ members with a community of likeminded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization's face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 35 countries.