Leading Meeting Professionals

Professional Convention Management Association

Press Releases

November 09 2012

PCMA Translates CASE Online Course™ Into Spanish



Contact: Carolyn Clark
Direct: 312.423.7271, E-mail: cclark@pcma.org 

PCMA Education Foundation Funds the Translation of PCMA’s CASE Online Course

CHICAGO, IL, November 9, 2012 - The Professional Convention Management Association (PCMA), with support from the PCMA Education Foundation, announced the release of the Certified Association Sales Executive (CASE) Online CourseTM translation into Spanish.

The CASE Online CourseTM was originally developed and recently enhanced to help busy sales executives fill their association knowledge gaps and arm them with new tools to unlock doors to key decision makers.  “By translating the course into Spanish, PCMA has created a new opportunity for Spanish speaking professionals, involved in selling to the association marketplace, to increase their understanding of the association marketplace and hone their association selling skills”, said Deborah Sexton, PCMA President and CEO.

The translation of the course was funded in part by a generous grant from the PCMA Education Foundation, whose mission is to support PCMA by driving innovation and learning for the global meetings community. “With the increasing demand for PCMA global education offerings, this was an important 2012 initiative for the Foundation to support and fund. In 2013 global meeting professionals will see the Foundation play a more active role in bringing education to both the North American and global community” said Liz Erikson, PCMA Education Foundation Chair. 

The CASE Online Course™ is  online, interactive and consists of 10 building block modules that systemically build the participant's knowledge of association management, enhances business acumen and ultimately prepares them to strategically align their products and services with association customers. The course culminates with participants taking their collective association knowledge, building an account plan and presenting a consultative presentation to their chosen association customer to demonstrate newly acquired expertise.

CASE Online Course™ participants are awarded a certificate and 7 CEUs upon successful completion of all 10 modules.

 “As PCMA continues to look at opportunities for growth in the global marketplace, translating the CASE program into Spanish, for the broader Latin American region, was an opportunity identified by our global community. We’ve already begun collaborating with our chapter in Mexico to promote the benefits of obtaining a CASE certificate”, added Sexton.

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About Professional Convention Management Association 
PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides their 6,000+ members with a community of likeminded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization's face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 35 countries. For additional information, please visit the PCMA Web site at pcma.org.

About PCMA Education Foundation
The role of the Education Foundation of the Professional Convention Management Association (PCMA) is to support the mission of PCMA through fundraising and grant giving focused on scholarships, education and research that will advance the meetings and conventions industry. Established in 1985, the Foundation fuels advancement, nurtures professional development and shapes tomorrow’s meeting and convention leaders. Learn more at pcma.org/foundation