FOR IMMEDIATE RELEASE
Contact: Carolyn Clark
Direct: 312.423.7271, E-mail: firstname.lastname@example.org
PCMA Education Foundation Funds a New and Needed Industry Initiative
CHICAGO, IL, October 23, 2012 - The Professional Convention Management Association (PCMA), with support from the PCMA Education Foundation, announced the launch of the Industry Business Forum for Local Leaders series.
The invitation-only program is designed for global convention center and DMO executives and their local Board members and policy makers, with programming focused on how strategic industry business issues impact their organizations and local communities.
PCMA’s 2012 CEO Summit was the original incubator for the Forum series project – born out of lively discussion between leaders in destination and facility management focused on industry needs and information gaps.
The Forum program content was developed by PCMA staff and leadership along with the professional support and guidance from Bruce MacMillan, CA chief executive of Bandwidth Management, his new business venture focused specifically on DMOs, and Roger Rickard, founder of Revent and known industry advocate. MacMillan and Rickard will also function as the program moderators and will lead the panel discussions with noted industry leaders and client executives. “Bruce and Roger are the ideal contributors and facilitators for this program,” said Deborah Sexton, PCMA President and CEO. “Bruce is particularly plugged into the challenges of DMOs and their constituents, backed by his years of industry experience and his previous CEO position in Toronto; Roger is a well-respected industry advocacy expert and excels in the development and deployment of actionable campaigns.”
Forum invited participants will be able to channel their energies into a series of direct confidential and informational dialogues with top industry experts as well as through group format discussions and case studies with their peers from around the world. Attendees will leave the Forum with key business knowledge on global industry trends and tools to articulate and deploy messaging on the value of the meetings industry in their respective community leadership roles as well as an enriched and ongoing network of global industry contacts.
The first Industry Business Leader Forum for Local Leaders will be held on Sunday, January 13, 2013, in Orlando Florida, at the Hilton Orlando and is sponsored by IMEX America; a registration fee of $395.00 USD will apply. Subsequent Industry Business Forums for Local Leaders will be held throughout 2013 with future dates to be announced in early 2013.
In addition to the Forum, PCMA will also host their 4th annual CEO Summit immediately following the Forum on January 13. The CEO Summit brings together leaders in destination and facility management for high-level collaboration and sharing of information. The Summit is the only industry gathering that facilitates private discussion around the issues that are affecting the participants’ respective businesses and collaboration around forward-thinking industry initiatives. “In the dynamic global economic environment coupled with increasingly sophisticated needs of a changing meetings industry, the CEO Summit offers leaders a unique opportunity to share ideas, examine options and listen to experts on various topics that will equip Convention Center and DMO leaders” said Sexton. “This is an extremely important annual gathering where many topics, including the Industry Business Forum for Local Leaders, have been advanced for the betterment of the industry. PCMA will continue to hold this meeting each January.”
The Summit is sponsored by the Destination Marketing Association International.
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About Professional Convention Management Association
PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides their 6,300 members with a community of likeminded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization's face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 35 countries. For additional information, please visit the PCMA Web site at pcma.org.
About PCMA Education Foundation
The role of the Education Foundation of the Professional Convention Management Association (PCMA) is to support the mission of PCMA through fundraising and grant giving focused on scholarships, education and research that will advance the meetings and conventions industry. Established in 1985, the Foundation fuels advancement, nurtures professional development and shapes tomorrow’s meeting and convention leaders. Learn more at pcma.org/foundation.