Las Vegas, NV, October 25, 2011 - PCMA has partnered with Convention News Television to create PCMA-TV en Español. This new video product is part of PCMA's focus on the emerging Hispanic market.
"PCMA-TV en Español is part of a larger strategy to provide products that meet the needs of our constituents in Latin, Central and South America and Europe," said Sherrif Karamat, PCMA Chief Operating Officer. "It's a demand growth area for us, and it's truly communicating in the most effective way."
CNTV professionals were on site during the PCMA International Summit in Las Vegas to produce coverage of the event in English and Spanish. You can see the highlights featuring Spanish-speaking talent by clicking here or on the icon below.
CNTV's CEO, Marcelo Zolessi, a native of Uruguay, created PCMA-TV en Español after discussions with Sheriff Karamat about strategic communication options that CNTV could provide the organization. PCMA can now reach members in Spanish-speaking countries, as well as bilingual members throughout the United States with the creation of PCMA-TV en Español.
"This opens up a new audience for associations seeking to expand their reach," Zolessi said. "They now have the ability to deliver information to the Spanish-speaking world. We are excited to provide this new service for all our clients."
Coverage of PCMA events includes highlights from education sessions, summaries of keynote speeches and one-on-one interviews. Watch for PCMA-TV en Español during Convening Leaders in San Diego January 8-11, 2012.
# # # About Professional Convention Management Association
PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides their 6,300 members with a community of likeminded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization's face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 35 countries. For additional information, please visit the PCMA Web site at pcma.org.
About Convention News Television
CNTV is the premiere video marketing company in the meetings industry. The company was founded in 2007 by a team of former news professionals who saw a need for content production during conventions. CNTV crew members produce daily video headlines on-site, and immediately post them online, email the videos to the client's database, and distribute them via social media. Headquartered in Orlando, Florida, CNTV has crews based around the country.
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