Leading Meeting Professionals

Professional Convention Management Association

December 20 2016

Webisode 6: How Digital Engagement Can Drive Long-Term Success For Your Organization

David McMillin

When PCMA launched a live streaming program for Convening Leaders in 2010, the organization was uncertain about how offering digital education would impact the face-to-face environment. Fast forward to 2016, and the organization has uncovered answers to ease the worry that online learning will replace the need for face-to-face engagement. Over six years, PCMA’s digital strategy has translated to more than 300 new members, more than 700 face-to-face Convening Leaders attendees and more than $1 million in revenue.

“As we’ve compiled data from the past six years of digital events at PCMA, we’ve recognized the essential role that online learning plays in expanding the organization’s reach,” Jennifer Kingen Kush, DES, Executive Director, Digital Experience Institute, says. “All the numbers reinforce the value of investing in live streaming and OnDemand education, but the most exciting piece is that we’re really only at the beginning of the digital revolution. New advances in technology are making it more convenient and more cost-effective for all kinds of organizations to develop digital strategies.”

For attendees, those advances are translating to a more engaging experience. From watching broadcasts with consumer-facing tools like Facebook Live and Periscope to tuning into more sophisticated programming powered by event technology companies like INXPO and Sonic Foundry, audiences are growing more comfortable with learning from behind their screens.

REGISTER: Convening Leaders Live Stream

In 2017, PCMA will continue to refine its digital offering for Convening Leaders, and Austin, Texas is a natural environment to expand the experience. After all, the city is home to SXSW, the ultimate annual event in tech. The AV experts in Texas have been behind some of the most talked-about digital events in the past few years, including the live-stream of Edward Snowden’s address in 2014 and President Obama’s discussion on civic engagement in 2016. Now, in 2017, PCMA, Austin, Freeman, INXPO and Sonic Foundry will work together to create a digital experience that will pay future dividends with more attendees and members from more places around the world. For a look at the process behind PCMA’s digital strategy, check out the latest installment in the “Designing ColLABoration: The Road to Convening Leaders” webisode series below.

Click here for previous webisodes

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