Leading Meeting Professionals

Professional Convention Management Association

September 26 2016

Event Tech Watch: The New Sunglasses That Your Young Attendees Will Be Wearing

David McMillin


Some attendees might track their steps with a Fitbit. Others might tell time — and loads of other info — with an Apple Watch. The most forward-thinking exhibitors on a show floor might offer immersive experiences with VR headsets. No matter where you turn, it’s clear that wearables are the fashion trend that will never fade.

Now, it’s time to get ready to welcome a new piece of on-the-body technology to the on-site experience. They’re called Spectacles, sunglasses that do more than shield eyes from the beaming light in the sky. With an integrated video camera, Spectacles are designed to capture the entire human perspective with a circular 115-degree field of view, and they’re the latest innovation from the company behind the social media platform that is reshaping digital conversations: Snap. Snap is the official new name of the company behind Snapchat; the company just unveiled the new umbrella over the weekend.

MORE: Proof That Your Meeting Needs To Get Serious About Snapchat

So what will Spectacles do in the conference environment? Well, the potential seems pretty incredible. Forget the crowds of attendees with smartphones in front of their faces; Spectacles enable hands-free recording. From the energy at an opening general session to a concert at an outdoor evening reception to a product demonstration, Spectacles simplify sharing with a perspective that feels more authentic than the here’s-the-shaky-video-from-my-phone view. They capture 10-second videos, and users can easily share the videos on Snapchat via Bluetooth or Wi-Fi.

Oh, and one more important note: they actually look hip. Remember the awkwardness of Google Glass? When your attendees are wearing Spectacles, it seems like talking to them will feel comfortable. Perhaps even more important than the cool factor of these sunglasses, Snap understands the key to increasing adoption rates: affordability. Specatcles are expected to retail at $129.99 — a much friendlier price that the Google Glass debut price tag of $1,500.

According to a Wall Street Journal interview with Snap CEO Evan Spiegel, the sunglasses will be available this fall. Social media success is never a guarantee, so it’s tough to say whether Spectacles will be a hit. But based on the continuing popularity of Snapchat, I expect these sunglasses to make a splash.

Click here to see video captured by the camera in a pair of Spectacles. Interested in learning more about Snapchat? Check out “How To Use Snapchat To Enhance The Attendee Experience.”

1 Comment

  1. 1 Brynn Alexander 30 Sep
    I'm really curious to try these out - luckily at that price point, it's going to be pretty easy to get a pair.  Interesting to see how this plays out for events!

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