Leading Meeting Professionals

Professional Convention Management Association

September 19 2016

SongDivision Brings the NYPCMA to Life with a Lip Sync Battle

Stacy Hanas, Seven Degrees Communication

Amped with inflatable guitars and fun catchy tunes, music-based team building company SongDivision brought their epic Lip Sync Battle to The Wyndham Garden Chinatown on July 26th for NYPCMA's Sip and Sway night.

Led by host and SongDivision's U.S. General Manager, Angus Clark, the crowd relived the 70’s with a tune from ABBA performed by an ALHI trio, channeled the '90s with a rendition of the Spice Girls by Tourisme Montreal, and saw the musical Hairspray come to life with the tune “Good Morning, Baltimore” by none other than Visit Baltimore. Some groups ​prepared for the competition with dance moves, props, and fun, lavish costumes, while ​other teams were more impromptu, lip-syncing to Jon Bon Jovi’s Living on a Prayer, Britney Spears’ Hit Me Baby One More Time, and Frozen’s Let It Go. Whether prepared with wigs or no wigs, practice or no practice, each team portrayed what the Lip Sync Battle was designed to be—a fun and humanizing team-building experience.

The event allowed participants to enjoy a night of non-traditional networking.  “The Lip Sync Battle was such a fun and “out of the box” event. Talk about breaking out of my comfort zone," said Susan Stryker of Associated Luxury Hotel International (ALHI). "We attend so many industry functions and tend to interact in the same way, so this was a chance for people to see a different side of me. Plus, it gave ALHI and a couple of our hotel members some additional visibility.”

Gayle Goldner of the IEEE Communication Society summed up her experience of dressing up as Tracy Turnblad from Hairspray, “I had so much fun dancing with my team all dressed up in the '60s garb. I spent the rest of the night laughing my head off at all the different creative acts.”

Angus Clark said, “SongDivision’s Lip Sync Battle is a step from traditional networking because it involves music, something most people enjoy, but more importantly, allows everyone to take a step from their comfort zone and work together towards a goal.”

Many thanks to photographer Ian Bowman for capturing the evening's crazy charm, and to our program committee volunteers Jeremy Luski and Ang'elle Ancar for being our location scouts.

Visit the NYPCMA's Facebook page for photos. 

The Winning Team of the NYPCMA 2016 Lip Sync Battle

Photo Credit: Ian Bowman Photography

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