Leading Meeting Professionals

Professional Convention Management Association

August 01 2016

Why Your Meeting Needs To Embrace Brain Breaks

Carolyn Clark

Jenga, Connect Four and a coloring wall may be commonly found in kindergarten classrooms, but these fun activities felt right at home in a more sophisticated location: the National Apartment Association Education Conference & Exposition. While the NAA’s primary focus for the event is to empower attendees with lessons to boost their business, all that learning can overwhelm anyone’s brain. That’s why Elizabeth Ambacher, vice president, meetings & expositions, NAA, and her team offered a series of “Brain Breaks” at the 2016 conference. In between learning in breakout sessions and browsing the show floor, attendees could put their minds at ease and have fun.

But wait, some meeting professionals might say, won’t these distract attendees? An occasional distraction is exactly what we need to help refresh our ability to digest and analyze information. As attendees channel their inner kid spirits, they aren’t losing their focus; they’re giving their brains opportunities to recharge and refuel. It’s a critical piece of preparing themselves for more education.

MORE: 5 Ideas For More Mindful Meetings

Want to see all those games in action? Check out the newest edition of PCMA TV’s On the Road series below, and consider how you might use your own style of Brain Breaks to create a more relaxed environment for your attendees and exhibitors.

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