Leading Meeting Professionals

Professional Convention Management Association

August 01 2016

Freeman Expands Roles Of Two Top Executives

Freeman announced expanded roles for Albert Chew and Ken Sanders, President of Expositions and President of its Audio Visual business. The expansion of these key roles supports Freeman's continued efforts to ensure its growing business remains strong, nimble and efficient as it leads the industry and expands the brand experience category for clients worldwide.

In addition to his role as President of Expositions, Chew will take on the added role of Chief Operating Officer for Freeman. In this capacity, Chew will focus on leading the integration of Freeman-branded operations to present a unified approach to Freeman clients. Chew has long been touted for his ability to understand complex issues and distill them to their essential components. He has been a champion for efforts to transform Freeman and simplify collaboration across the enterprise, and he will continue his focus on improving Freeman's operations as the company continues to expand domestically and globally.

A key player in Freeman's audio visual (AV) acquisitions, Sanders has been tapped to lead merger and acquisition initiatives across all Freeman and the company's Encore business. Sanders' work has helped grow Freeman's AV hotel business on international levels, with expanded and noticeable presence in both Mexico and Puerto Rico. That acquisition propelled Freeman's AV portfolio to nearly $1 billion in annual revenue with in-house and extended-service hotel properties. Sanders is also credited with the vision to add Staging Connections to Freeman's portfolio last year, which served to establish a firm foothold from which to grow its presence in Asia Pacific.

Both Chew and Sanders will continue to report to Freeman President Bob Priest-Heck.

"We are taking essential steps to leverage our business growth and lead real change for our company and the industry. Ken and Albert are exceptional, talented leaders who have already been working and excelling in these roles," said Priest-Heck. "This is a natural evolution of the work they have already been doing, now formalized. I am so appreciative of their willingness to take on this important work and know that our business is in the capable hands of leaders who understand how to transform Freeman, help us lead our industry and guide our clients and teams into an even brighter future."

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