Leading Meeting Professionals

Professional Convention Management Association

July 28 2016

Is Your LinkedIn Profile In-Season for 2016 and Up-to-Date?

Kerry Kurowski, CMP

On July 12, 2016 Chesapeake Chapter presented to our members a great session on Building Your LinkedIn Network to Promote Your Organization and Yourself with Shira Harrington, Chief Engagement Officer, Purposeful Hire, Inc. Ms. Harrington is a recruiter and consultant who has worked extensively in the association world. Here are some of the ideas she shared:

Your LinkedIn profile should emphasize the characteristics that 2016 sensibilities value:

  • Trustworthy
  • Caring
  • Approachable
  • What makes you stand out

 You should define your personal brand as a professional.

  • What is your tribe? With whom do you do your work?
  • What is your lane? How do you do your work?
  • Why you serve? What is the value of working with you?
  • In what way do you serve? What are your qualities?

 What is your personal branding?

  • Give clarity about who you are and who you are not.
  • Give consistency in how you explain your brand across communication vehicles. Do you present the same way on all your social media? Newsletters?
  • Give constancy. Strive for visibility to your target audience.
  • How can you demonstrate your unique value in your LinkedIn summary statement?
  • Use a normal URL for your profile. Make it “normal” and short. LinkedIn will default your profile URL with numbers, but you can change the URL.
  • Pick a career title that reflects your brand.
  • If you work regionally (such as sales) pick a region rather than a city. You can search via zip codes and can change locations.
  • Always have a photo – no logos, no blanks. Give truth in advertising. If you are an over-40 job seeker, don’t use a 10-year-old photo or have no photo. Yes, discrimination exists, but if they meet you in person, they will anyway.
  • Professional photos only – capture what aspect of yourself you want to present as a professional. Consider professional head shots.
  • You can now set a background photo.
  • Write your summary in the first person. The summary is important and tells your story as a professional.
  • Describe your unique value in the summary.
  • Use simple language.
  • Decide how much focus to give to your corporate brand.
  • Flesh out job descriptions under “experience.”
  • Endorsements don’t count for much. You can turn those off.
  • Have plenty of recommendations. You can’t have too many.
  • You can add bullets and other formatting by cutting pasting info symbols from


  • Put your LinkedIn URL on your business cards.
  • Educate before making an ask.
  • You can’t give away too much intellectual property. They can't do it themselves; they need you.