Leading Meeting Professionals

Professional Convention Management Association

July 18 2016

This Startup Can Help Your Meeting With Snapchat Design

Staci Wuokko
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Every organization is talking about Snapchat, but that doesn’t mean they all know how to use the newest kid on the social media block. How do you find your fans? How do they find you? How can Snapchat fit into your larger marketing strategy? While there are many questions about Snapchat, the company is making big strides toward creating more opportunities for meeting professionals to use the platform with Geofilters. These overlays are designed to help communicate the when and where of a meeting, conference or event. There’s one problem for plenty of meeting professionals, though: what if you don’t have a design team? The Makeshake, a Nashville, TN-based startup, is aiming to help eliminate the where-do-we-find-a-designer question. Here’s how it works:

  1. You explore a library of designs from 54 independent graphic artists and request any text, color and positioning adjustments to match the theme of your event.
  2. Review the new filter to make sure it’s up to par.
  3. The Makeshake sends a downloadable digital file to your inbox with 24—48 hours.

The cost? An average of $22 per filter. However, you will have an additional cost: paying Snapchat for the time and location of your filter. This expense varies based on a range of factors. For example, a 24-hour Geofilter at The White House during Super Tuesday cost more than $2,700 while a 5-hour filter during Justin Bieber’s first concert of his 2016 tour was just $132. The good news is that using these filters starts at just $5, so most meeting and event professionals won’t be in for any serious sticker shock. If you’re interested in estimating the Snapchat expense for your next conference or event, go here.

“Snapchat Geofilters are like hashtags, but way more dynamic and shareable,” Mayra Alejandra,  Co-founder and CEO, The Makeshake, said via email interview with PCMA. “People are actually engaging with the medium unlike scrolling by an advertisement in a feed.”

Alejandra adds that a Geofilters’ reach isn’t confined solely to Snapchat or the attendees who are on-site, either. “Some people even share the photo with the filter on other social platforms,” Alejandra says. “Your attendees’ Snapchat followers will see photos of your event and want to attend the next event or learn more about your company.”

Still wondering if your organization should be on the Snapchat bandwagon? Click here for some statistics that reinforce the platform’s power.

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