When the PCMA Education and Events team began developing the sessions for the 2016 Education Conference, they outlined the big-picture concepts that seemed most important to business events leaders. However, they couldn’t predict an event that sent shockwaves through global markets and created questions about the future of the European Union: the Brexit.
“The United Kingdom’s decision to leave the EU holds consequences for the future of the business events industry,” Deborah Sexton, President and CEO, PCMA, says. “We know the members of our community have concerns over what this decision means for their organizations and their attendees. There are still many unknowns, but meeting professionals and suppliers alike recognize that they will feel this economic impact.”
Now, the PCMA team is adjusting the schedule to include a lunchtime panel discussion with three global convention leaders who are close to the potential impacts of the UK’s decision. At 1:00 PM during lunch on Monday, June 27, Oscar Cerezales, COO - APAC, MCI Group, Ben Hainsworth, Executive Director, K.I.T. Group GmbH and Simon Hughes, Managing Partner, MCHA Ltd. and Vice Chair of the Business Visits and Events Partnership (UK), will discuss the immediate effects of the Brexit and the potential long-term changes that will shape the next generation of events.
“It may take up to two years for this entire process to finish, and meeting professionals and suppliers must understand what the exit will mean for exchange rates, attendee travel, security concerns and a range of other factors,” Michelle Crowley, Senior Director, Global Development & Partnerships, PCMA and the session moderator, says.
Expanding Education Via Facebook Live
The conversation won’t be confined to the conference room in the Hilton at the Ballpark in St. Louis. Members of the business events community will be able to be part of the action via Facebook Live. “Thanks to the wave of live streaming tools, even those who can’t be with us in St. Louis can find valuable insights into what the Brexit will mean for their businesses,” Sexton says. “We’ll use Facebook Live to deliver this can’t-miss learning opportunity to the rest of the world.”
Set your calendar appointment to head to the PCMA Facebook page today, June 27, at 1:00 PM CST. Interested in learning more before you tune in? Check out Convene’s interview with MCI’s Robin Lokerman here.