Creating unique experiences for attendees is always top of mind for meeting professionals which is this month’s cool concept.
The Tourism Toronto team had recently partnered with PCMA and hosted a truly unique quarterly chapter event experience for PCMA Southeast Chapter members at the Porsche Experience Center in Atlanta, Georgia.
Not only were chapter members able to view a hot, new venue in Atlanta, but they were also offered a completely re-vamped style to the standard quarterly program. The after-hours time frame and the excitement that was created from the thrilling rides in the Porsches, along with the intimacy of the event space provided a networking experience like none other had been offered before during chapter programs. The PCMA Southeast Chapter
was able to provide hands-on social media tactics for the educational component, which was timely as the venue and experience produced a ton of social media posts and feedback from PCMA members. This event set a whole new bar for the Southeast Chapter, and they are now in the process of brainstorming for similar events in the future.