Leading Meeting Professionals

Professional Convention Management Association

June 14 2016

Cool Concept: Porsche Experience Center Chapter Event

Jacqueline Liston

Porsche Track
Creating unique experiences for attendees is always top of mind for meeting professionals which is this month’s cool concept.

The Tourism Toronto team had recently partnered with PCMA and hosted a truly unique quarterly chapter event experience for PCMA Southeast Chapter members at the Porsche Experience Center in Atlanta, Georgia.

Not only were chapter members able to view a hot, new venue in Atlanta, but they were also offered a completely re-vamped style to the standard quarterly program.  The after-hours time frame and the excitement that was created from the thrilling rides in the Porsches, along with the intimacy of the event space provided a networking experience like none other had been offered before during chapter programs. The PCMA Southeast Chapter was able to provide hands-on social media tactics for the educational component, which was timely as the venue and experience produced a ton of social media posts and feedback from PCMA members. This event set a whole new bar for the Southeast Chapter, and they are now in the process of brainstorming for similar events in the future. 

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