Leading Meeting Professionals

Professional Convention Management Association

May 04 2016

Inside the GMC Summer Educational Program

The Greater Midwest Chapter
Join us June 1 for the GMC PCMA Summer Educational Program which will feature PCMA Best in Class speaker, Wendy Holliday, sponsored by the PCMA Education Foundation.

Attendee expectations are higher and conference and expo budgets are tighter. Regardless of your conference size, increase your attendee satisfaction along with your sponsorship revenue with a new approach to sponsorships. Sponsors want thought leadership, category exclusivity, access to attendees and a direct impact on their business. Learn to offer these sponsor musts while meeting attendee needs for entertainment, professional help, greater connections with other attendees, activities that align with their personal passions and something that they can consume or take home and share.

Learner Outcomes: Explore alternatives for selling premium priced sponsorships that align with your suppliers marketing objectives and your attendee needs; Explore sponsorship activation elements that enhance the attendee experience; Gain insights to assist sponsors in activating their investment and desired results.

Bio: Wendy joined PLM World in 2016 as their Executive Director. At PLM World she leads a team of association professionals producing the Siemens PLM Connection - Americas annual conference and over a dozen regional conferences. With 20+ years in the industry, Wendy is an experienced senior level association professional with a broad background managing and implementing change, organizational growth and strategic development. Previously, Wendy served as Vice President Attendee Acquisition and Engagement with Velvet Chainsaw Consulting, assisting associations and companies looking to transform their face-to-face meetings. As VP Marketing & Member Services for the National Association of College Stores Wendy drove the marketing and sponsorship plans for CAMEX. Prior to NACS, Wendy was responsible for Special Projects & Strategic Partnerships for Certified Angus Beef including sponsorship activities at the 2002 Winter Olympics.

Wednesday, June 1, 2016
Hilton Chicago/Oak Brook Hills Resort & Conference Center

1:30 – 2:30 pm Registration/Networking
2:30 – 4:30 pm Educational Program