Leading Meeting Professionals

Professional Convention Management Association

April 18 2016

This CVB Offers The Ultimate Value-Add — Free Marketing Muscle

Jeanna Hofmeister



Managing the myriad of details essential to successful meetings is a constant challenge for today’s conference planner. Rising costs or declining attendance, shrinking meeting space or more demand for technology — the list of issues were clearly spelled out in Convene’s 24th Annual Meetings Market Survey. With that in mind, professional planners often forego the services offered by DMOs and CVBs that could save precious time and resources for more important tasks.

We recently caught up with the team at Visit Indy, to find out why they’re urging planners to tap into the lengthy list of services they’ll offer for free. Once you see what they’ve got lined up, you might breathe a little easier making the decision to use the resources they, and many other meeting destinations, make available to assure your meeting runs as smooth as silk.

Direct Allies In Attendee Marketing

More than ever before, planners are turning to CVBs and DMOs to assist with attendee marketing, according to a recent “Destination Marketing Insights from Meeting Executives” survey. Whether the meeting is contained in a single property or spreads city-wide, a CVB can be a planner’s best friend by helping save time and money.

At Visit Indy, the destination marketing department is driving destination appeal for Indianapolis on a daily basis. The team is the best resource for talking points about destination experiences outside the meeting venue. In addition to eliminating the need for research, they offer free maps, videos, images and itineraries to help you better sell the attendee experience. Planners can easily access their marketing resources through Visit Indy’s online Meeting Planner Marketing Toolkit.

These folks can also help you better connect with attendees on site. Their robust social media team is active on all platforms, watching hashtags for current conventions, and providing insights into the latest news and happenings in the city as well as promoting after hours and extended-stay offerings.

Reliable Resources For Pre-Conference Planning

Engaging a CVB or DMO in the early stages of conference planning and RFP distribution can open many doors for meeting planners.  These local organizations can source service providers for your upcoming meeting or event and give valuable feedback on which are the most reliable partners. No matter how difficult the challenge – from printing materials to promoting off-site excursions – they know the destination’s assets better than anyone.

When looped in early, Visit Indy will also assist with conference pre-promotion and staff to support your meeting, along with custom presentations, giveaways, marketing materials, signage and even assistance with conference themes and imagery.

Unparalleled Convention Customer Service

Convention services departments are a saving grace for planners. The Visit Indy services team is comprised of 15 full-time staffers who are dedicated to your experience in their city. Their complete in-house reservation and room-block management team is solely focused on managing room blocks for groups, while the rest of their services team is devoted to helping coordinate off-site events, providing free concierge service for convention planners, creating custom conference microsites and more. These are the folks who can connect you with local officials for letters of support or opening remarks.

The competition for budget dollars and delegates is at an all-time high. That makes the relevance of DMOs and CVBs like Visit Indy more compelling than ever for their services and commitment to convention success.

To discover more about meeting in Indianapolis, and find out about the full scope of free marketing services, contact:

Daren Kingi, Senior Vice President of Sales

Visit Indy
200 S. Capitol Ave., Suite 300
Indianapolis, IN 46225
317.262.8211
dkingi@visitindy.com

Brought to you by Visit Indy


 

Read more about meeting in Indy in “Five Reasons This Host Destination Is Outpacing Its Competition.”

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