Leading Meeting Professionals

Professional Convention Management Association

April 13 2016

Peter O. Wigren Joins PCMA’s Executive Team

Mary Reynolds Kane

Contact: Mary Reynolds Kane
Direct: 312.423.7243 E-mail: mreynoldskane@pcma.org

CHICAGO, IL, April 13, 2016 – The Professional Convention Management Association [PCMA] has announced the hiring of Peter O. Wigren to the newly created position of Senior Vice President, Digital Strategy and Integrated Media.

In this role, Peter will lead the organization’s advanced efforts in digital strategy, integrated technology, media publishing technology, and business intelligence. Peter has an international background, both professionally and personally, and will use that unique expertise to enhance PCMA’s global expansion.

Bringing more than 20 years of experience, Peter specializes in defining and implementing digital strategies that unite multiple departments and disciplines. He has developed these skills through a broad range of business experiences, including years as a senior technology lead consultant doing pioneering work with Fortune 500 companies, deep experience with two media publishing startups, and founding/operating a software consulting company focused on the creative and events industry. Peter has also worked in the educational space as an instructor, content creator, and administrator and is a patented technology inventor.

“Peter is a tremendous addition to the PCMA Executive Team,” said Deborah Sexton, President and CEO. “He has a proven record of innovation with leading-edge organizations and will be a driving force in positioning PCMA to better serve this industry throughout the world.”

He holds a Master of Science in Computer Science from Uppsala University, and also studied at Illinois State University. Peter has served on multiple nonprofit boards and is actively engaged in business and trade relationships between the US and his birth country of Sweden.

Peter and his wife LaManda have been married 17 years. LaManda spent a decade in the hospitality industry as an executive, including several engagements with PCMA. Peter and LaManda are passionate urban vegetable gardeners, world travelers, wine lovers and documentary junkies.


About PCMA
PCMA is the multichannel professional resource and premier educator for leaders in the meetings, conventions, events, and trade-show industries. PCMA provides its 6,500+ members with a community of likeminded colleagues, innovative education, and creative global solutions to enhance both their professional development and their organizations’ face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada, and Mexico, with members in more than 35 countries. For additional information, please visit the PCMA website at pcma.org.



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