Leading Meeting Professionals

Professional Convention Management Association

February 16 2016

Creating a Global Experience - A First in PCMA Citywide Auction History

Carolyn Clark

Contact: Carolyn Clark
Direct: 312.423.7271, E-mail: cclark@pcma.org 

CHICAGO, IL, February 17, 2016 The Professional Convention Management Association’s (PCMA) Citywide Auction is an annual favorite, and this year it comes with a new twist. Melbourne, Australia, is the featured city for bid - the auction’s first destination outside of North America. PCMA, in partnership with the Melbourne Convention Bureau (MCB), and Melbourne Convention and Exhibition Centre (MCEC), launched the “2016 PCMA Citywide Auction of Melbourne” during Convening Leaders in January. The auction offers a unique opportunity for business event and conference organizers to bid on an event package at MCEC valued at USD$350,000 at a starting bid of USD$125,000.

This fully-inclusive auction package includes:

  • Use of MCEC’s 52 meeting rooms and 30,000 square meters of pillar-less exhibition bays for up to seven days, to the value of USD$350,000
  • A dedicated event manager and in-house audio visual project manager to bring your event to life
  • Award-winning food and beverage packages
  • Exposure on MCEC’s website and the use of digital signage to promote your event
  • Use of all pre-installed technology
  • Convention servicing support from MCB

MCB and MCEC) have created an attractive package for bid, giving meetings professionals a well-priced deal on hosting a citywide convention for a fraction of the cost. PCMA’s Citywide Auction is designed to raise money for the association’s high-level meetings industry education efforts. According to PCMA Global Development Director Michelle Crowley, the auction presents a new set of exciting opportunities and savings for those specifically targeting destinations like Melbourne to host their business events and internal congresses. These regions are often where more of their member and customer constituents are based.

“The meetings community in Melbourne is extremely tight,” Crowley says. “It is very interconnected, with a strong ambassadorship and research support from well-known Melbourne universities that would allow any global event professional to tap into the local economic knowledge specific to his or her industry.”

According to MCB Chief Executive Officer, Karen Bolinger, “the initiative is a great opportunity for conference organizers to stage an event at a great price, while enjoying Melbourne’s vibrant cultural scene. Melbourne is a city celebrated for its unique laneways, world-class restaurants, café culture and exciting schedule of major events, all of which embody why Melbourne has been voted the ‘World’s Most Livable City’ for five consecutive years. “Most importantly, Melbourne is not only renowned as a knowledge and innovation capital, but what sets it apart is our ‘Team Melbourne’ philosophy – how we bring together the city as one to drive successful outcomes for conferences and events.”

MCEC Chief Executive, Peter King attributed the venue’s success and ability to host over 1,000 events each year to its mature, creative and experienced business model. “At MCEC we have an unwavering commitment to always work with our customers to ensure that we plan and deliver world-class events while creating life-long, memorable experiences for attendees,. Our skilled chefs create amazing food that continues to be awarded and recognized by the industry year after year and our award-winning technology is all provided in-house, with experienced and talented technicians on deck. I encourage you all to take advantage of this special opportunity and place a bid in the auction,” according to King.

Throughout 2016, PCMA will highlight a number of unique features of this year’s auction in Melbourne.  Bidding is now open and closes November 30, 2016 at 5pm CST. Opening bids start at $125,000. If a bidder chooses the “buy now” option, the cost is $150,000 and the auction will close immediately.

For full terms and conditions and to place a bid, visit: www.pcma.org/citywide-auction or www.cometomelbourne.com


About Professional Convention Management Association

PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides their 6,700 members with a community of like-minded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization's face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 35 countries. For additional information, please visit the PCMA Web site at pcma.org.

About Melbourne Convention Bureau


Melbourne Convention Bureau (MCB) has more than four decades of experience attracting and securing international association conferences and incentive program for Melbourne and Victoria. Jointly funded by the Victorian State Government, City of Melbourne, MCEC and over 270 industry partners, MCB proactively seeks out new international business event opportunities for Melbourne and delivers comprehensive business cases, by working collaboratively with associations, corporate organizations and event planners globally. MCB can connect your association with industry leaders to create an outcome focused and legacy-making program, helping to drive maximum attendance at your business event.

About Melbourne Convention and Exhibition Centre

Melbourne Convention and Exhibition Centre (MCEC) connects you with everything you need for a successful event – incredible spaces, leading technology, award-winning food and the expertise to bring it all together. MCEC’s multi-functional Plenary, 52 meeting rooms and 30,000 square metres of pillar-less exhibition space are just the beginning. MCEC has hosted everything from meetings, conventions and exhibitions to concerts, tradeshows and gala dinners. Located on the banks of the iconic Yarra River in South Wharf, MCEC offers sweeping city views, is only two traffic lights from the airport and just a short stroll to Melbourne’s city centre.