Leading Meeting Professionals

Professional Convention Management Association

January 26 2016

Tony Lorenz and Heidi Voorhees Take On New High Profile CEO positions

By Carolyn Clark

Industry Leader Tony Lorenz Named Chief Executive Officer of AlliedPRA, Inc.
AlliedPRA announced industry veteran, Tony Lorenz, CMM has joined the company as its new Chief Executive Officer effective immediately.

Well known as an individual who thrives on value-creation and intelligent risk, Lorenz will play a vital role in taking AlliedPRA to the next level of Destination Management; crafting a new strategic path within the business events space. He will serve alongside long-time DMC icon, Denise Dornfeld whose position elevates from President to Chairperson of AlliedPRA. Together the two will craft a robust global growth plan to solidify the company’s position as the leading Destination Management Company worldwide. In this key position, Lorenz will be charged with overseeing the strategic direction, operations, sales and marketing functions of the organization. In addition, he will expand the franchise system, strategic global partnerships, and identify opportunities to advance program technologies and service delivery methods.

Lorenz brings decades of experience to AlliedPRA in the fields of finance, entrepreneurship, operations, management, technology, sales and marketing. He has been a Founder and CEO of three successful event-focused businesses, most recently launching an award-winning thought leadership online platform, BOB.tv – Best of Business, focused on bringing the best progressive educational content from targeted industries to benefit business professionals. As the Co-Founder and CEO, he originated the concept, developed the business model, partnerships and solutions through collaboration with industry-leading associations.  Prior to that, Lorenz sold his successful event marketing agency, ProActive, to Freeman, extending Freeman’s clear leadership position in the global events industry. Over four years, Lorenz led the creative team for Freeman, integrating his company into the organization. In addition, Lorenz holds a wide variety of civic and industry leadership positions, deep financial background and extensive experience in mergers & acquisitions to aid AlliedPRA in its aggressive growth plans.

“2016 is set to be a pivotal year for AlliedPRA, with new strategic partnerships, organic growth and continued client program success,” according to Dornfeld. “We are experiencing a positive growth path for our company, unlike any other year in the past decade. Tony is the right person to work with me, as we capitalize on the strong economic conditions and exceptional service delivery and innovative program enhancements that have clearly differentiated AlliedPRA. With our aggressive future plans, we are thrilled to have Tony join our team, working in collaboration with existing company leaders, to ensure AlliedPRA remains in a position of strong growth. He is well-known in the industry, having deep relationships with the meeting industry’s largest associations and corporations. He is also recognized as a thought leader who continues to change the way we operate and interact in this industry." Dornfeld is excited about the future outlook not only for our company but for the industry as a whole when they have leaders like Tony who push us to see opportunities in a new light and have the courage to take risks that lead to great rewards.

Lorenz is also a PCMA Education Foundation Trustee.

According to Lorenz, “AlliedPRA has positioned itself well, with tremendous opportunity ahead. I am fortunate to join the company at this time, from the foundation of yet another leading organization, which has and will continue to craft a path others will follow in its sector, and possibly adjacent sectors, over time. I look forward to making the most of the opportunities that lie ahead and I am thrilled to work side by side with this incredible team at AlliedPRA to get it done.”

BOB.tv Names Heidi Voorhees, MBA, CAE as its Next CEO

bXb Online, LLC, creator of BOB.tv – Best of Business, announced that its Board of Directors has appointed Heidi A. Voorhees as Chief Executive Officer effective January 25, 2016. Voorhees was also elected to the Board of Directors of bXb Online, effective February 28, 2016.

Tony Lorenz, Co-Founder and CEO will continue to serve as a primary shareholder, member of the Executive Committee of the bXb Board, and Strategic Advisor to the company.

Lorenz, stated, “Heidi is a highly respected association executive. We met during my time at Freeman years ago, and I have been trying to identify a way to work closely with her ever since. Heidi had an advisory role at the launch of BOB.tv, and was instrumental in ensuring that we designed the platform to meet the needs of the association market and, most importantly, the members and customers whom associations serve. She fully understands the strengths and challenges increasingly faced by associations, in the area of content especially. She is smart, disciplined, motivating, and about to make an extraordinary impact on the business we have carefully crafted over these last few years. I am so proud to have her take the helm at BOB.tv, as I move into my next adventure in the industry in which I have spent my entire career.“

Lorenz continued, “Today’s pace of change is exponential. Associations are navigating disruptive markets, and BOB.tv’s role in their digital transformation has never been more important. Our next CEO needs to thrive in a highly dynamic environment, accelerate what is working very well for BOB.tv, and address head-on what needs to change. Heidi will translate our vision into world-class execution at speed and scale, bringing together our team and our partners to do so. She is exactly what BOB.tv needs as we enter our next chapter, which I am confident will be even more impactful and exciting than our last.”

Voorhees began her professional career at SmithBucklin, the world’s largest association management firm, moving into increasingly responsible executive positions in associations, culminating in her role as VP, Strategic Initiatives at Institute of Food Technologists. Heidi then spent two years as SVP of industry leading solutions provider, Experient, where she held a wide range of responsibilities in the strategic direction and management of Experient’s most significant client relationships.

“I joined BOB.tv because I want to be a part of a company where I believe the possibilities are limitless. The vision, product, and team here are in some ways without peer. There is a next chapter to write in this incredible story underway and I am here to help write it,” said Heidi Voorhees. “I have been watching Tony and his team pioneer a big idea into a market that is tough to penetrate. The opportunity ahead for BOB.tv is enormous, and the ability to lead this organization is incredibly exhilarating. At a time when our industry is on the cusp of more disruption than we’ve ever encountered before, I couldn’t be more confident in my ability to lead this important discussion underway.”

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