FOR IMMEDIATE RELEASE
Contact: Carolyn Clark
PCMA COLLABORATES WITH BOB.tv TO BRING PERSONALIZED CONTENT TO THEIR GLOBAL AUDIENCE
CHICAGO, January 11, 2016 – The Professional Convention Management Association, [PCMA], the leading association for meetings and events professionals, today announced the next chapter of its three year partnership with BOB.tv, a leading content publishing platform for the business events industry. In 2016 PCMA will utilize the BOB.tv platform as part of its digital content strategy to provide a personalized experience to its expanding global audience.
“The BOB.tv platform fits perfectly into PCMA’s strategy of serving up rich media content in a consumer-oriented and mobile-friendly manner to business events professionals on the go,” said Deborah Sexton, President and CEO at PCMA. “The platform will enable PCMA to best deliver the responsive and seamless experience audiences expect today.
“We are pleased and proud to expand our partnership with PCMA as they leverage our technology to realize their vision of a more personalized experience for the industry we collectively serve,” said Tony Lorenz, CMM, Founder and CEO at BOB.tv.
About Professional Convention Management Association
PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides their 6,500+ members with a community of like-minded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization's face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 35 countries. For additional information, please visit the PCMA Web site at pcma.org.