Leading Meeting Professionals

Professional Convention Management Association

December 18 2015

PCMA Tackles Global Medical Meetings Challenges While in Scotland Last Month

By Davies Tanner

Kathleen Warden, Director of Conference Sales, Scottish Exhibition and Conference Centre (SECC), Glasgow, Scotland reports on PCMA’s Global Medical Meetings Summit.

In partnership with VisitScotland’s Business Events team, Glasgow was delighted to host the PCMA’s second official visit to Scotland, when the city warmly welcomed its Global Medical Meetings Summit in November.

The summit brought together senior medical professionals from around the world for a four-day programme at leading destinations across Scotland, looking at the challenges and solutions in global medical conferences.

Key quotes from summit attendees include:

  • The future experience is personal and designed for the unique individual and learner.It can’t be business as usual.
  • We must look outside of the world of medical meetings to learn from other industries.
  • Our challenges are far greater than we realize if we are not willing to look at things differently.
  • We have to focus on our customer’s customer. We need to think about the patients.

The Scottish Experience
Glasgow and the SECC were the first stop for the delegates who enjoyed hearing from professional facilitator, Sean Blair and workshop speaker Bertalan Mesko, aka The Medical Futurist, who explored the idea of Bringing Disruptive Medical Technologies to Life in Healthcare. Summit representatives were also given the opportunity to cook their own healthy lunch at the SECC – just one of the flexible and interactive ways by which the SECC is making a difference to the experience of its conference delegates.

Kirsten Olean, Director of Meetings at the American Society for Microbiology was impressed with Glasgow and Scotland’s offer for medical conference organisers:

“Scotland was an outstanding location for the summit. Through our experience, it was clear that Scotland is well-equipped for professional meetings and that delegates would be warmly welcomed”.

During their visit to Glasgow, summit representatives also joined the SECC team in recognising World Diabetes Day on 14 November as the iconic SSE Hydro was lit up in support of this important initiative. Organised by the International Diabetes Federation, World Diabetes Day aims to highlight the growing risk of diabetes to health and wellbeing around the world.

The SECC has been welcoming national and international medical congresses and meetings for over thirty years and improving health has been a key theme for the SECC itself in recent times. As well as lending support for initiatives such as World Diabetes Day and World Obesity Day, the SECC has also been a key partner with the World Obesity Federation in helping to develop a Healthy Venues Award and hopes to be the first venue in the world to achieve this new benchmark accreditation.

Following their visit to Glasgow, summit representatives headed out to the iconic Gleneagles Hotel, home to the 2014 Ryder Cup before the programme concluded in the Scottish capital.

Danielle Urbina, Director of Meetings and Exhibits at the American Society of Anesthesiologists said:

“VisitScotland provided an impressive introduction to the nation as a global medical meeting designation. Highlights included the prestigious Royal College of Physicians & Surgeons in Glasgow. From its hotels and resorts to its meeting and special event venues, Scotland is a destination steeped in history and brimming with hospitality, making it the perfect fit for a global medical meeting.”

Thanks to this successful partnership with PCMA, Glasgow and the rest of the country can now look forward to ever closer relationships with medical congress organisers who will always find a warm welcome in Scotland.

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