Leading Meeting Professionals

Professional Convention Management Association

December 08 2015

2015 State Of The Industry Taught How To Remain Relevant

Eric Jacobson, Media Development, Ascend Integrated Media

Moderator Brad Kent, SVP at the Dallas CVB, and four panel members did a great job sharing their perspectives on what they are doing to re-invent and remain relevant in the industry for 2016.

Brad Kent

The panel members were:

  • Jason Jordan, Director of Sales, St. Louis CVC
  • Dale Shuter, Meetings & Expositions Manager, EASA
  • Bill Grusich, Vice President of Global Sales, ALHI
  • Justin Meyer, Deputy Director of Aviation, Kansas City Aviation Department

About 50 Chapter members attended the event.

The panel spoke about the following recent headlines and trends:

  • Airfares are down due to increased demand, increased capacity and lower fuel prices.
  • A smartly designed convention is as much a branding vehicle for the host organization as it is a place to share knowledge.
  • Baby Boomers place greater importance on venue location.
  • Gen X prioritizes food and beverage offerings.
  • Millennial/Gen Y prioritize venue technology capabilities.
  • 80% of planners use social media for pre-event promotion.
  • 68% of planners have difficulty getting attendees to use social media.
  • Demand for meetings continues to grow at up to quadruple the rate of supply.
  • Flexibility is the key to success.

Jason Jordan

Dale Shuter

Bill Grusich

Justin Meyer

Thanks to Hotel Sorella on the Country Club Plaza in Kansas City, MO for hosting the event!

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