Leading Meeting Professionals

Professional Convention Management Association

September 15 2015

How This Major Hotel Brand Is Upgrading Its Mobile App

By Corey Domek

If you’re a Hilton HHonors member, your smartphone has already changed the way you feel when you’re checking in to your hotel. From being able to pick the exact room you want to eliminating the need for a physical key, Hilton has been ahead of the curve in delivering a sophisticated mobile app. Now, the hotelier is adding another feature to the mobile experience. Last week, Hilton announced a partnership with Uber that will make getting around and exploring a host destination easier.

The partnership includes two main components. First, guests at Hilton properties will be able to arrange a “Ride Reminder” that will automatically enter the hotel’s address in the Uber app. The second feature isn’t about getting to the hotel, though; it’s about getting out on the town. For guests who are staying in 20 major US cities, the Hilton mobile app will include a “Local Scene” guide that highlights the top destinations where other Uber passengers have visited. Instead of asking the concierge or searching through recommendations on Yelp, the partnership is built to simplify the answer to every traveler’s question: so, what’s good around here?

SEE ALSO: Why You Need To Pay Attention To The Sharing Economy

Everywhere You Turn, Uber Will Be There

This isn’t Uber’s first rodeo in the travel industry. Earlier this year, the company announced a deal with Starwood that helps Starwood SPG members rack up rewards points for every dollar they spend with Uber. In 2014, Uber launched a deal with United that lets United passengers schedule rides directly from the airline’s app, too. Uber is working to ink deals with major travel brands, but the company is also going after individual attendees. In March, I covered the company’s discounts at a range of conventions around the US.

There are remaining regulatory issues that are keeping Uber from some major cities. In Las Vegas, for example, you or your attendees still cannot find an Uber driver. However, all signs indicate that the company will devise a plan to be, well, everywhere. From Toronto to San Antonio to Portland, Uber has managed to win recent battles and begin picking up passengers.

SEE ALSO: 3 Convention Cities Where Attendee Travel Is Getting Cheaper

Uber Isn’t The Only Service Available For You And Your Attendees 

While Uber feels like the most recognized name in the new generation of getting from here to there, there is one other key player: Lyft. Click here to check out how the San Francisco Travel Association is teaming up with the ride service.

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