Leading Meeting Professionals

Professional Convention Management Association

July 07 2015

This Is Becoming One Of The Most Essential Pieces Of Your Job Search

By Carolyn Clark

Are you tired of updating your Facebook profile, revising your LinkedIn list of accomplishments and posting on your Twitter feed? Well, don’t stop — no matter how sick of social media you might be. If you do, your next job search just might feel a bit more challenging. 

CareerBuilder recently surveyed more than 2,000 hiring and human resource managers to gauge how important social media has become to the job applicant screening process. The results reveal that a social presence is a crucial piece of the search for a new career opportunity. According to the survey, 52 percent of employers use social networking sites to research job candidates. If they’re unable to find those candidates, their résumés often find an easier path to the trash. In fact, 35 percent indicate that they are less likely to interview applicants they cannot find online. 

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“Researching candidates via social media and other online sources has transformed from an emerging trend to a staple of online recruitment,” Rosemary Haefner, chief human resources officer at CareerBuilder, says. 

While some employees may want to keep their personal status updates separate from their professional ambitions, Haefner says the two worlds must intersect in today’s socially-driven business environment.

“Rather than go off the grid, job seekers should make their professional persona visible online and ensure any information that could dissuade prospective employers is made private or removed,” Haefner adds.

Believe it or not, plenty of job seekers still struggle to keep their social profiles free of damaging information. Forty-eight percent of hiring managers say they’ve found posts that caused them not to hire prospective employees. From inappropriate photos to negative posts on previous employers, some information should never make its way on to the Internet.

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However, social media isn’t all about what can hurt you. Instead, hiring managers say there are many ways job applicants can leverage their social profiles to increase their chances of getting an interview and getting hired. Hiring managers love to see background information that supports a candidate’s job qualifications, posts that showcase strong communication skills and activity that displays a candidate’s creative side.

Ready to start your search for a new position in the meetings industry? First, update your status. Next, visit the PCMA Career Center to browse the latest employment opportunities that might be right for you.

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