Leading Meeting Professionals

Professional Convention Management Association

June 15 2015

What House Of Cards Has To Do With The Future Of Hotels

By Mary Reynolds Kane

Did you binge-watch the most recent season of House of Cards to see what Frank Underwood had up his sleeve? Have your kids been raving about the latest installment of Marvel’s Daredevil? Are some of your attendees addicted to Orange is the New Black?

With nearly 60 million subscribers, Netflix continues to reinvent the way everyone watches television. Now, the on-demand video streaming service’s partnership with Marriott is about to reinvent the way people enjoy time in their hotel rooms. By the end of the year, Marriott says Netflix will be available in 100 of its properties with plans for the service to be available in nearly all of its 300 US properties by the end of 2016. The announcement makes Marriott the first hotel to offer Netflix to guests.

Matthew Carroll, Vice President, Brand Management, Marriott Hotels, says the hotelier recognizes that more people expect to consume their favorite content while they’re traveling.

“Our collaboration with Netflix responds to changing consumer preferences in the way our guests access and watch content, while recognizing the leading role Netflix is playing in driving this transformation,” Carroll said in a statement. “Because consumers are choosing to take their streaming content with them when they travel, Marriott Hotels is making the industry’s first rollout of Netflix a priority.”

SEE ALSO: Big Hotel Chain Makes Big Change To Check-In Process

What Does This Mean For Wi-FI?

Meeting planners and suppliers spend plenty of time talking about Wi-Fi costs and connectivity speeds. So how will watching Netflix impact the bandwidth conversation? Not at all, Marriott says. According to coverage in USA TODAY, the Netflix app runs on a separate wired network.

“The Netflix app on the TV has no impact whatsoever on the guest experience (regarding) bandwidth,” John Wolf, a spokesman for Marriott, told USA TODAY.

In fact, conventional wisdom says Marriott’s move may even be able to help connectivity speeds. If guests who have been consuming massive amounts of bandwidth by streaming full movies to their iPads can shift their viewing to wired TV sets, it seems a property’s network should be able to operate more efficiently.

SEE ALSO: What The Next Generation Of Wi-Fi Means For Your Meeting

Netflix isn’t the only company creating change in the hotel industry. Click here to learn how Apple is transforming the guest experience.

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