Leading Meeting Professionals

Professional Convention Management Association

March 27 2015

The Top 4 Things at AIME 2015 in Melbourne

By Michelle Crowley

PCMA participated in AIME (Asia-Pacific Incentive & Meetings Expo) in February in Melbourne and below are 4 highlights from PCMA’s global development director, Michelle Crowley’s perspective:

  1. The CEO Summit at AIME – PCMA co-hosted the CEO Summit with Reed Travel Exhibitions the day before the show opened. Over 50 executives participated in the session presented by Decision Strategist International’s Corey Phelps on the topic of Strategy Under Uncertainity. Corey helped participants to refine short-term initiatives to be robust across a range of future scenarios and identify future-focused strategic capabilities.


  2. The AIME show floor design – The exhibition organizers tried a new format this year creating a central hub and networking spot in the center of the trade show floor, with stands all around. It allowed for a common networking point with several different meetings spaces built out and casual relaxation areas. I frequently ran in to people in this space and could hold impromptu meetings.


  3. MCEC Open House – The Melbourne Convention & Exhibition Center held their annual, “Open Space” event on Thursday morning. MCEC opens its plenary space to the public and showcases two forward thinking speakers, one looking at the future of technologies and the other around the sharing economy. The stage set was impressive, showcasing the innovation of the MCEC team. Following the session, the MCEC kitchen catered a fantastic healthy and creative lunch, featuring the impressive food of Melbourne.


  4. The city of Melbourne – I had the opportunity to do a walking tour, organized the Melbourne Convention Bureau. Exploring the city by foot is the best way to go. The city center is the older part of the city with government buildings, restaurants and unique architecture. We walked down the famous laneways, where locals were enjoying the tiny cafes and unique cuisine. I made a note to come back there later in the week to enjoy them myself. Melbourne is a very walkable destination where locals and tourists intermix to experience all sides of the city.

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