Leading Meeting Professionals

Professional Convention Management Association

March 04 2015

It’s All About the Branding

Jennifer Holt, CMP, GMC Communications Committee
GMC’s first ever half-day educational program will take place on Thursday, March 19 at the Loews Chicago Hotel and will include specialized speakers you won’t want to miss. After a day of education with your peers, join us for a Member Celebration reception beginning at 4:30pm. We can’t wait to see you there!

The hotel is located at 455 N. Park Drive in Chicago. A Special Events parking rate of $20 is available for valet parking only. Enter at the front of the hotel for valet. Several self-parking options at varying rates are also available.

Want to tour the beautiful new Loews Chicago Hotel? Tours of the property will be available prior to the educational program. Planners are encouraged to sign up during registration to attend one of the three time slots available.

9:00 – 11:00am Loews Hotel Tours
10:00am Registration Begins
10:00 – 10:45am Committee Meetings
11:00am – 12:00pm Lunch
11:00am – 4:30pm Educational Program
4:30 – 6:30pm Member Celebration & Networking Reception

Register today to attend both the educational program and/or the networking reception:

Conor Cunneen, Welcome Speaker and Emcee — IrishmanSpeaks
Build your Brand through The Gift of GAB (Goals, Attitude, Behavior)

Conor will have a unique role during our event. He will not only serve as our Welcome Speaker, he will also emcee throughout the day and tie everything together. With his Irish brogue and energetic personality, he will surely add a fun twist to the day!

The Irish are famous for the Gift of GAB. In this insightful and inspirational address, Conor Cunneen shows that everyone can adopt and adapt The Gift of G.A.B. (Goals, Attitude & Behavior) to create a “Top o’ the Morning“ brand and brand experience. This happily exiled Irishman combines wit and wisdom to have you learning, laughing, and leaving with memorable implementable ideas to grow your personal, business or event brand.

Keynote: Sima Dahl – SwayFactory
Personal Branding

After a successful 20-year career as a senior corporate marketer, Sima Dahl founded Sway Factory to help sales leaders, independent agents, business owners and corporate staffs harness the power of social media to build brands and generate sales. Sima has taught her very own Sway Factor™ system, an effective and time-efficient approach to using social networks such as LinkedIn to forge a compelling personal brand, create a strong professional network, and attract more business opportunities.

Known as America’s Personal Branding & Social Networking Coach, Sima Dahl will focus on the power of personal branding to achieve greater career success by inspiring you to identify your strengths, declare your aspirations, and use intentional networking to pursue your passion.

Leana Salamah – National Restaurant Association, Senior Director
Using Your Attendees’ Personal Brands to Build Your Event Brand

Leana brings 17 years of experience developing award-winning marketing communications campaigns at top b2b agencies to her role as the head of marketing, communications and programming for the National Restaurant Association’s Restaurant, Hotel-Motel Show and BAR at NRA Show. Under Leana's leadership, NRA Show has experienced consecutive years of attendee registration growth, achieved consistent year-over-year increases in media coverage and established a year-round presence via online educational events and content marketing, as well as one of the industry's most active ongoing social media programs.

During this session, Leana will discuss the team’s process to better understand their various target audience segment brands and find the commonalities that became the core of the event brand.