BestCities Global Alliance continues its expansion into new and emerging markets with the announcement that Bogotá, Colombia’s capital, will become their first South American partner.
Although a young bureau, the Greater Bogotá Convention Bureau (GBCB) already shows many of the qualities that BestCities look for in a partner, and as a meetings destination the city rates very highly against all alliance criteria including attractiveness, accessibility, front line service, pre and post touring options, infrastructure quality, future investment and value.
“In order to apply for membership into the Alliance, a city must already be recognized as a Destination Marketing Organization with bureau functionalities, or be one that is officially recognized as a future bureau,” said Ms Karen Bolinger, BestCities Board Chair.
“Greater Bogotá Convention Bureau impressed us greatly with their enthusiasm and readiness to take on Preliminary Membership so soon after their expression of interest. They have also demonstrated a strong commitment and a willingness to embrace the BestCities Quality Management System in order to further improve their internal processes,” said Ms Bolinger.
GBCB enjoys the full support of their city, regional and federal governments to pursue more business for the city as well as a strong leadership in different sectors keen to work with them in attracting more association meetings. I
Internally, the bureau is staffed by a young, motivated and bilingual team, passionate about their city and focused on delivering a high level of customer service and creating memorable experiences for their clients.
Bogotá’s confirmation as BestCities’ newest partner follows Tokyo’s admission last year as the alliance’s Regional Affiliate Member and first from North East Asia.
“The inclusion of a South American partner is important not only for our geographical growth but equally for our strategic expansion. This important foothold into another emerging market will enable us to tap into new clients and provide our alliance partners with important business and learning opportunities,” said Ms Bolinger.
Bogotá’s road to BestCities partnership began six years ago when the former GBCB had the foresight to identify the international association market as a target and started focusing its strategy towards biding international association events.