There’s been Black Friday forever and then there was Cyber Monday and now there is Giving Tuesday. Always ready to rally, the PCMA Education Foundation team quickly developed an email and social media campaign to support their yearly giving initiatives with a sweeps opportunity to win a 2016 Convening Leaders registration - knowing it always helps to add a get to the give.
Launched with a standalone email, the results made our heads swirl. In the first six minutes we had $720 in donations from both individuals and organizations. We added Facebook and Twitter to the mix and the donations continued to come in.
We ended Tuesday at 11:59pm with over $2,100 in donations and series of high-fives [yes, we stayed up late to total the results and select our winner.]
Catherine Vijeh from the International Society for Stem Cell Research was the winner of our 2016 Convening Leader registration. Congratulations Cathy, we’ll see you in Vancouver.
Thanks to all of you that donated yesterday, we sincerely appreciate your participation and support of the Foundation’s good works.