Leading Meeting Professionals

Professional Convention Management Association

November 24 2014

How One Of The Biggest Brands In The World Approaches Virtual Education

By Mary Reynolds Kane

You’ve heard plenty of reasons why you need to offer some kind of virtual education program for your attendees. However, virtual learning can come with plenty of obstacles. Are attendees engaged with the content or just refreshing their email? How can you make attendees in different locations feel truly connected in a chat room? What can you do to monitor whether the experience is effective?

The list of questions is long. Luckily, the answers you need are just around the corner. PCMA and INXPO have partnered to offer a free webinar that digs into how global snack and food giant Mondelez Brands recently redefined their global learning programs.

SEE ALSO: Learning In The Digital Age

Not familiar with Mondelez? Your taste buds probably know the company well. Formerly known as Kraft, Mondelez is behind brands such as Oreo, Triscuit, Cadbury and Trident. With 100,000+ employees around the world, the company uses virtual learning to overcome potential budget and time issues with constantly arranging physical classrooms.

SEE ALSO: How One Association Fine-Tuned Its Virtual Meeting

Why More Organizations Are Embracing Virtual

While the virtual classroom is still in early stages, more companies are turning to the model to supplement face-to-face education. Here’s a look at four key reasons why meeting planners should consider some type of virtual learning program.

1)    Engaging means enduring. When learning becomes a two-way conversation knowledge transfer and learning retention rates skyrocket.

2)    Money, money, money. Hosting classrooms virtually allows those traveling, working remote, and in other office locations to participate in programs without being physically present.

3)    Easy does it. Virtual classroom content can be adapted from the content you already have in place with additional features that foster engagement, conversation and interactivity.

4)    Big data makes a big difference. Gather better metrics for understanding what’s working, what’s not and how to improve your content. Having a virtual classroom allows you to capture data from each user including testing and certification.

Ready to start exploring what’s inside the virtual classroom? Click here to register for the free webinar on December 3.

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