Leading Meeting Professionals

Professional Convention Management Association

November 21 2014

4 Reasons Meeting Planners Should Be Thankful This Year

By David McMillin



It’s almost here: the day when you can appreciate a marathon of football, a steady dose of tryptophan and extended (sometimes awkward) family conversations. Before you set the turkey on the table, here are four reasons from the meetings industry to be thankful in 2014.

1) Face-to-face is still the front-runner.

Plenty of your attendees may already be exploring virtual education opportunities, but they still recognize that in-person carries more impact. A recent survey from American Express reveals that 74 percent of attendees believe in-person meetings are more valuable than virtual meetings. While this is good news for registration numbers, it’s also clear that planners must make offering some type of virtual program a priority. The same research shows that 45 percent of attendees believe virtual attendance should be an option for all meetings.

SEE ALSO: Scientific Proof For The Power Of Face-To-Face

2) New hotels are on the horizon.

Feeling like the meeting industry’s demand for rooms has been outpacing the hotel industry’s supply? Since the recession, investment in new hotels has been lackluster. However, it appears that brighter times are on the horizon. New data from PwC predicts a bump in new hotel construction.

SEE ALSO: Predictions For Hoteliers, Planners And Attendees In 2015

3) Convention centers are asking for your input.

It looks like we have entered the era of a more creative convention center. As existing centers expand and cities invest in new facilities, BizBash recently highlighted a range of properties that are relying on meeting planner perspectives to design more effective spaces.

SEE ALSO: How Convention Centers Spur Creativity And Engagement

4) Technology is making your life easier.

Yes, I know — you’re tired of seeing the word “technology” everywhere you turn. However, this portion of the tech conversation isn’t about another complicated tool that requires a library of reading material to understand. Instead, it’s a simple, free app from the Convention Industry Council and Washington, D.C.-based hospitality software company Social Tables called Pocket Planner. The handy tool lets planners easily determine recommended F&B quantities, safety requirements and staffing needs.

SEE ALSO: 3 New Technologies That Will Make Meeting Planning More Efficient

From all of us at PCMA, Happy Thanksgiving!

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