Leading Meeting Professionals

Professional Convention Management Association

October 06 2014

PCMA Focuses On Business Intelligence

PCMA

Robert Haas

FOR IMMEDIATE RELEASE

Contact: Carolyn Clark
Direct: 312.423.7271, E-mail: cclark@pcma.org

Robert Haas joins PCMA to bring a data driven marketing approach into their current print and digital solutions.

CHICAGO, IL, October 6, 2014 – PCMA has announced the hiring of Robert Haas in the newly created position of Vice President of Business Development and Data Intelligence.

Robert will immediately focus on business development opportunities while integrating business intelligence and a data driven marketing approach into their current print and digital solutions.  As the meetings industry’s leading professional organization, PCMA will be utilizing this intelligence to accelerate delivery of personalized content and solutions for members, customers and marketing partners – Ultimately adding value to both the industry’s buyers and sellers.

Robert was most recently the Principal Consultant of a division within the Tribune Company, Datagrated Services.  In that role, Robert consulted with companies in the direct marketing industry on how to assimilate data into their organization and how to use it effectively to build 1 to 1 marketing campaigns.  Robert joined Tribune Company in 2001, where he has served in many roles during his tenure.  Robert has a strong background in both print and digital media, as well as integrating data as means of developing highly relevant personalized direct marketing campaigns. 

"Robert brings his extensive marketing and data intelligence to PCMA and the results are already evident," said Sherrif Karamat, PCMA COO. "His talents will benefit both PCMA and our marketing partners."

Robert holds a Bachelor of Business Administration degree with a focus on International Business from St. Norbert College in De Pere, Wisconsin.  As part of Robert’s education, he lived and studied in Brazil and Spain. 

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About PCMA
PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides their 6,000+ members with a community of likeminded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization's face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 35 countries. For additional information, please visit the PCMA Web site at pcma.org.


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