Leading Meeting Professionals

Professional Convention Management Association

September 18 2014

How CSR Took Over An Entire Property For One Weekend

By David McMillin

As the meetings industry continues to fuel economic growth around the world, planners and suppliers alike are working to put that financial power to good use with donations to benefit their local communities... At Marina Bay Sands in Singapore, Corporate Social Responsibility (CSR) has become more than an acronym. It’s a way of life. At this summer’s Sands for Singapore Festival, the luxury integrated resort raised a record-breaking sum of over S$3.8 million. The funds raised benefitted more than 80 charities and more than 300,000 residents in the country.

“It’s not every day that charity work gets such visibility and attention in such a concerted way,” Mr. George Tanasijevich, CEO and President, Marina Bay Sands said. “Sands for Singapore Festival is an opportunity to spread the infectious spirit of giving beyond our property.”

More Than Money

The festival is clearly making a direct monetary impact for organizations such as the Straits Times School Pocket Money Fund, a group that helps provide pocket money for school children from low-income families to help buy meals and cover bus fares. However, the experience goes beyond the monetary.

“Sands for Singapore Festival is not just about raising funds,” Mr Tanasijevich said. “It is also about creating experiences to inspire the next generation.”

As Singapore continues to stand out as a top global destination for meetings, the festival aimed to groom the leaders who will shape the future of service. Nearly 600 of the property’s team members volunteered more than 2,100 hours to conduct customized property tours and educational workshops that not only gave  the beneficiaries an opportunity to pick up hospitality tips but also to enjoy the  integrated resort in diverse ways.

The festival also aimed to increase a deeper appreciation for the arts where close to 100 art lovers congregated at ArtScience Museum for The Art of Shopping event, which included a live auction of artistic works and installations from local contemporary artists.

Everyday Commitment To The Community

The festival may have only lasted for three days, but Marina Bay Sands has been one of the industry’s biggest CSR champions for quite some time. The resort was the first corporate donor to the Singapore Association for the Deaf’s Sign Language Interpretation Fund and the first corporate donor for the National Art Council’s new Public Art Trust. From the Alzheimer’s Disease Association to the Red Cross to the Singapore Children’s Society, the list of organizations that have benefited from the spirit of giving at Marina Bay Sands grows longer each day.

“Beyond the Sands for Singapore Festival, Marina Bay Sands continues to play a big role in championing CSR and sustainable movement through engaging its MICE clients. Conference delegates can join in the IR’s green movement by participating in its ‘Soap for Hope’ activity where leftover liquid soaps and shampoo from Marina Bay Sands’ hotel rooms are collected and distributed to the IR’s charity partner - Food from the Heart. Bread that were not consumed at events were also donated to Food from the Heart. This charity runs a bread distribution program and beneficiaries include children, the elderly and needy families in Singapore.”


This article was brought to you by Marina Bay Sands. With a strong dedication to corporate social responsibility, the integrated resort helps meetings mean more. Click here to learn more about why other meeting planners are so excited to take their attendees to Singapore.

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