Leading Meeting Professionals

Professional Convention Management Association

September 01 2014

Go to the Head of the Class at IMEX America

By Corin Hirsch

There’s Fat Tuesday, Wine Up Wednesday, even Little Friday (which is actually Thursday). The meetings industry lays claim to its own weekday label: Smart Monday, IMEX America’s day of education for attendees who arrive a day early to the annual three-day exhibition for incentive travel, meetings, and events, held at Las Vegas’ Sands Expo this year on Oct. 14–16.

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PCMA will get the week off to a sharp start at Smart Monday, Oct. 13, with a twist on PCMA’s Business School — a curriculum that gives meeting professionals access to top-level faculty speakers from leading university business schools. During a three-hour workshop — “From Strategy to Results: Creating a Culture of Change” — Jerry Jellison, Ph.D., author and professor of social psychology at the University of Southern California, will help both planners and suppliers identify prime areas for change to be implemented within their teams and organizations. Dr. Jellison will also share practical, tried-and-tested tools that help dissolve resistance to shaking up the status quo.

“We’re always looking for innovative ways to make our education program at IMEX America even more meaningful and rich,” said Carina Bauer, the IMEX Group’s CEO. “PCMA’s Business School approach is a terrific way to connect our industry directly with the best minds in the U.S. college and university community, and we’re looking forward to it becoming a unique part of this year’s Smart Monday program.”

Carrie Johnson, PCMA’s program manager for education, said that IMEX participants have shown a lot of interest in attending the now-waitlisted, invite-only session — but the workshop is a harbinger of session formats to come. “We’re taking our standard Business School format, enhancing it and blowing it up to be more of a highly interactive workshop. So far, the format of the business school has primarily been more lecture-based.” Participants in the interactive session will earn 0.3 CEU credits.

Those who were not able to get into Dr. Jellison’s workshop can avail themselves of other educational opportunities PCMA is offering throughout the week. On Tuesday, a booth session — “Making the Most of PCO Partnerships With Global Meetings” — will help global meeting planners find PCOs or local partners and get the most value from local resources; another session, “Tips for Creating Brain-Friendly Events,” will explore recent neuroscience-research findings that shed light on the kind of brain-friendly meeting elements that make an impact.

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