You’ve undoubtedly read about plenty of ways that social media can hurt your job search, but we’re going to assume that you aren’t writing negative reviews of your past employer or posting photos from the bar last Friday at 3 AM. Rather than remind you of the dangers of over-sharing on social networking sites, we’re going to tell you how some prospective employees are using Facebook, Twitter, LinkedIn and the numerous other online social destinations to increase their chances of getting hired.
In a recent CareerBuilder survey of more than 2,000 hiring managers, 33 percent of employers who research candidates online indicate that they have discovered content that actually made them more likely to hire the individual. In fact, 23 percent of respondents found something that directly led to the hiring decision. Here’s a look at five ways those profiles paid off for some job applicants.
SEE ALSO: Proof That Social Media Can Make Or Break Your Job Search
1) The candidate conveyed a professional image.
From your profile image to your personal description, consider social media more than an introduction to peers or a chance to reconnect with old friends. Forty-three percent of hiring managers said that they were impressed by the image the candidate conveyed.
2) The candidate had great communication skills.
Just using emoticons and sentence fragments to post updates and comment on your connections’ activities? It might be time to be a bit more thoughtful with your writing. Forty percent of hiring managers said they had taken note of a candidate’s superior communication skills.
3) The candidate received awards and accolades.
It’s okay to brag. If you’re received some kind of honor, be sure to list it anywhere and everywhere. Thirty-one percent of hiring managers hired a candidate whose social networking presence indicated recent mark of distinction.
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4) The candidate interacted with the hiring company’s social media accounts.
Retweet, like, post on the discussion board — wherever your prospective employer is playing in the social world, you should be there, too. Twenty-four percent of respondents were pleased to see a candidate had interacted with the hiring company’s social media accounts.
5) The candidate had a large amount of followers or subscribers.
Some companies just want to hire the coolest kids in class. Fourteen percent actually factored in the amount of online followers into the hiring process.
Ready to start looking for a new job? Click here to browse the new listings in PCMA’s Career Center. Then, it’s probably time to go update your social media presence.