Leading Meeting Professionals

Professional Convention Management Association

June 17 2014

Data-Driven Decision Making

Chapter Volunteer

On May 8th a the Marriott Courtyard Kansas City at Briarcliff, attendees learned about “Big Data.” Our presenter was Donny Neufuss of Sonic Foundry, who showed examples of how to use “Big Data” to improve your meeting.

Donny explained that many meetings—yours included—have analytics already that you can study and act on that can hone and personalize your attendee’s experience.

A standard-setting meeting for this concept is Cisco Live—a premier event for IT professionals worldwide. Here are the factors that Cisco Live analyzes to up the ante every year for their meeting attendees and create a more personal experience:

  • Session attendance
  • Session scores on presentation and subject quality
  • Interactivity during sessions (online note taking)
  • Curriculum path analysis
  • Next step from session (experiential learning or sales opportunities)
  • Pre- and Post-event familiarity per product or company initiatives

These are just some of the ways that data helps shape future content. Are you taking advantage of all your meeting analytics to make a better experience for your attendees?