The world seems to get a little smaller every day, and closer to our grasp.
Many organization’s survival [and growth] strategies are grounded in their ability to expand both their reach and audiences. But it not as simple as buying a list and pushing out the message. The Coca-Cola Company and Procter & Gamble were the first two companies to truly understand the power of ‘Glocal’ – an approach that pairs a consistent brand strategy with flexibility to accommodate local nuances.
Now FreemanXP is bringing the Glocal approach to the meetings, events and trade show business. You can get their five-step quick-start guide for tapping into the Glocal approach here.