DALLAS, TEXAS (March 24, 2014) – Taking the stage at the Professional Convention Management Association’s (“PCMA”) Convening Leaders conference in Boston earlier this year, the Dallas Convention and Visitors Bureau (“DCVB”) announced that ABC Shark Tank star and NBA Dallas Mavericks owner Mark Cuban will headline the BIG IDEAS CHALLENGE -- an innovation development initiative to define the future of the country’s Trillion dollar meetings and events industry. The BIG IDEAS CHALLENGE is part of a strategic partnership between PCMA and the DCVB.
The BIG IDEAS CHALLENGE invites the global meetings and events industry and big-thinkers everywhere to share their ideas on how people can better connect and engage at meetings and events today and in the future. It also seeks ideas on how the industry’s story of success and innovation can be better showcased to policy-makers and investors.
The winner of the BIG IDEAS CHALLENGE will receive an opportunity to brainstorm their BIG IDEA to Mark Cuban as part of a brainstorming session later this year in Dallas on the future of the meetings and events industry.
“As a city that benefits tremendously from meetings and events of all kinds we want to make sure BIG IDEAS continue to fuel our industry’s explosive growth” said DCVB president/CEO Phillip J. Jones. “Dallas is a community built on BIG IDEAS by people who aren’t afraid to say ‘lets do this. We want to invite those who believe in the power of BIG IDEAS to join us in defining the future of one of the country’s largest industries and opportunity generators.”
“The thinking behind the BIG IDEAS initiative is to encourage conversation within the industry on how to keep us moving forward and how we can consistently bring pioneering ideas to our community,” said Deborah Sexton, President & CEO, PCMA.
BIG IDEAS can be submitted to the BIG IDEAS CHALLENGE by anyone before June 1st 2014 via Twitter, via Facebook, using the #BIGIDEASCL hashtag or at www.bigideascl.com. You can follow @BIGIDEASCL on Twitter for regular updates. DCVB and PCMA will announce the winner at PCMA’s annual education conference in Toronto, Canada June 22-25, 2014.
Complete details on the BIG IDEAS CHALLENGE are available at www.bigideascl.com .
Contact: Frank J. Librio, Jr. - (214) 571-1075
About Professional Convention Management Association
PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides their 6,300 members with a community of likeminded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization's face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 35 countries. For additional information, please visit the PCMA Web site at pcma.org.
The Dallas metroplex is the leading business and financial center in the Southwest, offering visitors an unparalleled array of amenities such as more than 75,000 hotel rooms, flexible meeting space, moderate climate, service-oriented staff, and a central location with two major airports with more domestic nonstop flights than any other U.S. city. As one of the top visitor destinations in Texas, Dallas provides the best shopping in the Southwest and the largest urban arts district in the nation, with five cultural venues designed by Pritzker Prize-winning architects.