Leading Meeting Professionals

Professional Convention Management Association

March 27 2014

50+ Ways to Alienate Your Virtual Audience: Part 1 of a 4-Part Series

Guest Columnist Emilie Barta
Gone are the days when it is acceptable to merely point a camera at a speaker and stream footage to the internet. Today’s virtual audience demands to be actively involved in your event or else they will not only walk away…but talk, tweet, and text their discontent.

Unfortunately, I hear many instances where meeting planners and conference organizers complain that there is not enough budget to provide a truly audience focused virtual or hybrid event. Fortunately many little things can be done that make a big impression…and they don’t cost any money at all!

So make sure that you do not fall into any of the bad habits listed below that can alienate your virtual audience…

1. Promote the event and open registration...and then do not publish the agenda until the night before
2. Ask for everything and the kitchen sink during the registration process...and then bombard the attendee with unwanted solicitations.
3. Send event emails from a random account that goes into the SPAM folder...and do not have an alternative way to relay the information.
4. Provide a system check prior to the event...and do not have anyone available to answer questions or solve problems.
5. Have a ridiculously long web link to access the virtual platform...and do not provide multiple clickable ways to access it or a short link to remember it.
6. Only send one confirmation email upon registration...and force the virtual audience to dig through their inbox to find access to the event.

Watch for the continuation of this article in a future newsletter.

Emilie Barta is a Host / Spokesperson / Presenter / Virtual Emcee / Consultant at Emilie Barta Presentations. This article was originally published at www.virtualeventhostemcee.com.

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