The power of face-to-face marketing is being proven across corporate America as event departments fine-tune the art and science of experiential marketing. Event and trade show programs are now integrated within the rest of the marketing mix. Live connections are amplified online and on the ground. And the all-encompassing ‘brand experience’ is being taken to the next level.
Global Experience Specialists (GES), provides us with a rapid-release checklist of trends with their third-annual Trend Tracker, providing you with a rapid-release checklist of trends. We encourage you to go through the list and check-off the ones you’re activating now. Circle others you know you should. And make a list of the ones you’ll need to learn more about in 2014… and beyond.
Have you recognized other trends with your own face-to-face audiences that should be added to the list?