Leading Meeting Professionals

Professional Convention Management Association

November 21 2013

PCMA Partnership to Grow Business Events Industry in the Sultanate of Oman


Contact: Daniel Metz
Direct: 312.423.7272, E-mail: dmetz@pcma.org

CHICAGO, IL, November 21 – Oman Tourism Development Corporation (Omran) and AEG Ogden have announced a partnership with the Professional Convention Management Association (PCMA) aimed at establishing the convention and business events industry as a key economic driver for the Sultanate of Oman.

Omran was established by the Government of Oman to deliver major projects and manage its assets and investments in the tourism sector including the Oman Convention & Exhibition Centre that will be operated by AEG Ogden.

Internationally renowned PCMA with 6,400 members and 50,000 customers and the leading meetings industry educator has been engaged to provide training to supply chain in readiness of the opening of the Oman Convention & Exhibition Centre in 2016.

The education offerings will be provided through PCMA’s globally recognized accreditation training programmes that address the key areas of sales development, service development and meeting logistics.  The programmes will include Certified Association Sales Executive (CASE); Convention Services Manager (CSM); Digital Event Strategist (DES); Certified Meeting Professional (CMP Online).

PCMA will also stage two advisory summits with senior meeting executives with selection aligned with the Sultanate’s key economic sectors.  

The first will be tailored for Oman and the meetings industry across the Sultanate to assist in further development and education of Omani associations/NGO’s while the second will be dedicated to increasing meetings business from North America and other global markets.  These summits are designed to foster international relations, peer to peer knowledge exchange and connect the Omani community to a diversified set of global industries.

Another important component of the partnership is marketing of Oman and its new Oman Convention & Exhibition Centre.   This will be largely accomplished with the global strength of AEG Ogden using PCMA as one of its platforms.  Oman will be showcased starting at the 2014 PCMA’ Convening Leaders in January with a variety of marketing opportunities, direct client dialogue, brand awareness and exposure.

PCMA’s Chief Operating Officer, Sherrif Karamat said his organization was continually looking to increase engagement globally through a range of high level educational offerings. Oman’s vision of a knowledge based economy is the ideal business fit with PCMA’s direction and core products. 

“By providing more diverse perspectives in education and cultural resources, it will support our Member’s needs, and at the same time making the business events industry stronger,”

“It is critical to understand that PCMA, Oman and AEG Ogden collectively will spearhead the development of the Sultanate’s meeting industry,” said Mr Karamat.

Omran CEO Wael Al Lawati said the Oman Convention & Exhibition Centre will be a serious player in the highly competitive global business events.

“We believe a key selling point for Oman and the Oman Convention & Exhibition Centre will be the ability to deliver first-class events that showcase the traditional and unique Omani hospitality.

“PCMA‘s global direction is a perfect match for our vision to provide global accreditation and training platforms. Together we will share Oman’s story with the world, Mr Al Lawati said.

AEG Ogden’s Director of Convention Centres, Geoff Donaghy said it was the first time PCMA has entered into such a partnership to establish a green field convention destination outside of North America.  

“The global expertise of AEG Ogden and the strength of PCMA’s network will ensure a very powerful alliance for Oman and the centre,” Mr. Donaghy said.

The partnership will commence on January 1, 2014.

About Professional Convention Management Association

PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides their 6,300 members with a community of likeminded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization's face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 35 countries. For additional information, please visit the PCMA Web site at pcma.org.

About Omran

Omran is mandated by the Government of Oman to deliver major projects and manage tourism assets and investments. This is in line with the Government’s vision of positioning tourism as a major economic driver of the future and as a generator of employment.

Omran’s growing project portfolio includes some of the largest developments in Oman such as the Oman Convention & Exhibition Centre. Omran is now focusing on the delivery of numerous projects spanning the country.

Omran is also a prominent asset manager and operator tourism assets in Oman. Regional and international investors have chosen Omran as their partner in developing mega mixed used projects and master-planned communities in addition to real estate developments and niche projects under various stages of development.

In developing these projects, sustainable development is of paramount importance, with the company management systems having been certified to ISO 14001 & 9001 standards plus the OHSAS 18001 accreditation. Omran also believes firmly that local communities and its stakeholders have to be the ultimate beneficiaries of its developments and activities.  

About the Oman Convention & Exhibition Centre

Due for completion in late 2016, the Oman Convention & Exhibition Centre is located in its own fully integrated precinct only four kilometres from Muscat International Airport.

The design of the Centre will ensure a flow of the meetings space to suit the most discerning conference and exhibition organisers. It also incorporated expansive concourse areas to enable ease of large delegations with floor to ceiling windows overlooking landscaped gardens and water features.

The Centre will feature an elaborate tiered auditorium to seat 3,200 while the exhibition halls will feature 22,000 square metres of column-free exhibition space. Halls 1 and 2 will have a superior fit out, specialised acoustic treatment, advanced lighting and rigging requirements to act as a multi-purpose space for plenary sessions, concerts, performances, gala events on a larger scale of up to 10,000 seated, theatre-style.

The Centre will also include an additional 14 meeting rooms for 70-360 delegates, two well-appointed ballrooms to seat up to 2,360, VIP Pavilion, a spacious food-court and a multi-storey carpark with capacity for 4,000 vehicles.

The Precinct will provide the infrastructure necessary to host successful international, regional and local events and for the enjoyment of the community. These include a five star hotel linked to the convention centre, two four star, and a three star hotel and apartments with a combined total of 1,000 rooms.  A business park, retail shopping mall surrounded by a nature reserve which will be a haven for Oman’s exotic birdlife, parklands and wadi (valley) park are also part of this picturesque precinct. www.omanconvention.com

About AEG Ogden

AEG Ogden is a joint venture between Australian venue management interests and AEG Facilities of the United States.

AEG Ogden manages venues throughout the Asia Pacific region, including convention centres in Brisbane, Cairns, Darwin, Kuala Lumpur, Oman (under construction), Sydney (construction commencing 2014) and the Sydney Exhibition Centre @ Glebe Island (from February 2014); arenas including Sydney’s Allphones Arena, the Sydney Entertainment Centre (from December 2013), the Brisbane Entertainment Centre, the Newcastle Entertainment Centre and Perth Arena; Suncorp Stadium in Brisbane; and live theatres including Perth’s His Majesty’s Theatre, Perth Concert Hall, the WA State Theatre Centre, Albany Entertainment Centre, and Subiaco Arts Centre. www.aegogden.com

In addition, AEG Facilities was recently announced as operator of both the Los Angeles Convention Centre and Hawaii Convention Centre.