As planners work to capitalize on new opportunities around the globe, there is one very valuable ally to add to the planning team: a supportive local government. From investing in convention center development to aiming to simplify the entry process easier for attendees, government decision-making can make a big difference for meeting professionals.
At the sixth annual PCMA North American Advisory Summit in Puebla, Mexico, it was clear that officials in Puebla are committed to being those difference-makers. Both the Governor of Puebla, Rafael Moreno Valle Rosas, and the Secretary of Tourism, Roberto Trauwitz Echeguren, joined the program to address more than 130 Mexican suppliers and a team of 16 advisors from the United States. Governor Valle and Secretary Trauwitz expressed their strong support for the convention industry and their excitement for the future of meetings in Mexico.
That future is looking increasingly bright. I’ve been part of the North American Advisory Summit for the past four years, which has given me a first-hand perspective on Mexico’s continuing maturation as a meetings destination. This year’s program featured the most robust discussion yet with deep dives into a wide range of the industry’s most pressing issues. From RFPs to connectivity to local sponsorships, suppliers in Mexico are gaining an advanced understanding of what matters to meeting planners.
SEE ALSO: Making Mexico Stand Out for Meeting Planners
More Than Tourism
The casual outsider may know Mexico as a leisure destination with getaways like Cancun and Puerto Vallarta, but cities across Mexico are distinguishing themselves as much more than beachside relaxation havens. While I was unfamiliar with Puebla before arriving, the country’s fourth-largest city offers a combination of colonial charm (it was founded in 1531) and contemporary convenience. I spent three days at the Puebla Convention Center and never once had a problem with my high-speed wireless connection.
As US planners work to attract new audiences and show attendees new places, they don’t have to look too far. The Mexican supplier community is making big leaps toward the top of the list of meetings destinations. I’m excited to watch where that development will go by the time we return for next year’s North American Advisory Summit.
On behalf of everyone at PCMA, I would like to thank the Mexico Tourism Board and the Puebla Secretary of Tourism Office for supporting the growth of the meetings industry. I would also like to extend our sincere appreciation to our team of advisors for sharing their time and insights with their Mexican peers.
Interested in learning more about Mexico including success stories from other meetings? Click here for a meetings toolkit from Visit Mexico.