Leading Meeting Professionals

Professional Convention Management Association

October 29 2013

Everything A Meeting Professional Needs to Know About Social Media

By David McMillin

social media resource

By now, your meeting probably has a Facebook page, a Twitter handle and a YouTube channel, but are you using them effectively? And do you know about some of the rising stars of the social media world such as Fancy, Path and Thumb?

While meeting professionals can’t afford to miss out on the opportunities to engage with attendees via social media, many of them also don’t have the time to dissect all the details of building and maintaining an online presence. However, Justin Ramers, Director of Digital and Social Media, ACTIVE Network, suggests that social media isn’t as complicated as you might expect.

“Social media is simply a tool to solve old business problems in new ways,” Ramers says. “The tools themselves shouldn’t be the focus since they can change constantly. What’s important are the foundational strategies of your business and how you can leverage social media to achieve success.”

SEE ALSO: 9 Reasons Why Less Is More With Social Media

To help members of the meetings industry lay those strategies, ACTIVE Network has released a robust new Social Media Playbook. The guide includes tips on how to use the major players in social media, a look ahead at which platforms will be vying for your attendees’ attention tomorrow and a handy glossary of all the terms you should know to speak the language of social media.

“Social has a big place in marketing, but it can do more than just market your event,” Ramers says. “At its core, social is about building relationships with your customers and prospective customers.”

Download the full playbook and put your meeting on a path toward turning those customers into loyal, year-after-year attendees and lifelong members.

Looking for other new ways to promote your meeting? Don't forget about mobile. Join PCMA for this free webinar and learn to harness the power of mobile.

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