Leading Meeting Professionals

Professional Convention Management Association

August 27 2013

Experient Strengthens Sales Team With Addition of Mary Lou Newbold

By Experient
Twinsburg, OH – Experient, the source for integrated meeting and event solutions, announced today its recent appointment of Mary Lou Newbold as Strategic Sales Executive on the association sales team.

Based in Chicago, Newbold will work among the large community of association professionals and will focus her efforts on identifying new opportunities to support the growth of Experient’s association client base. 

“Mary Lou is a well-respected and established industry veteran in the Chicago area,” said Barb Herod, CMP, Vice President, Association Sales for Experient. “We are thrilled that she is joining us to lead our Chicago efforts.”

Newbold brings more than 25 years’ experience in sales management to Experient. She joins us from the Chicago office of the Dallas Convention and Visitors Bureau where she was Regional Director of Sales. Prior to that, she was National Sales Director for the Long Beach Convention and Visitors Bureau and Regional Sales Manager for the CVB of Greater Kansas. She also served as Director of Regional Sales for the Sonesta Hotels, Resorts & Nile Cruises, and worked as Sales Manager for numerous hotels. Newbold is a member of the Professional Convention Management Association (PCMA), the Association Forum of Chicagoland and Meeting Planners International (MPI).

About Experient
Experient, a Maritz Travel Company, leads the event management industry as one of the bestknown and most respected brands in the world. Its core offerings include event intelligence, attendance building, technological innovation, experiential enhancement, risk management & security, and revenue generation & cost savings for association, tradeshow and government clients. Experient employs professionals dedicated to fulfilling its vision of transforming business and people through the event experience by delivering leading-edge solutions in registration, housing, event planning and management, site sourcing, contract negotiation, lead retrieval and data management services for meetings, conventions and exhibitions around the world. Visit www.experient-inc.com for more information. Media kit and staff portraits may be found at www.experient-inc.com/press.