Leading Meeting Professionals

Professional Convention Management Association

August 19 2013

3 Tips for Connecting With Attendees on Twitter

By Daniel Metz

If you’re still struggling to make the most of Twitter for your meeting, you’re not alone. Plenty of meeting marketers have faced challenges in mastering the art of 140-character communication. Here’s some good news: Twitter wants to help you.

To help organizations understand how to be more engaging when they’re tweeting, Twitter recently studied around 20,000 promoted tweets (yes, that is a lot of tweets) posted within a three month period. The goal was to determine how to stand out from the clutter and motivate followers to actually respond. The results seem simpler than you might expect.

Here are three simple tips as you’re tweeting, hashtagging and direct messaging.

1)  Don’t tell - - ask.

The study found that tweets that included an explicit call to action with a link increased their click volume by 13 percent. So the next time you’re promoting your app or your session schedule, don’t just tell them about that big announcement - ask them to actually download it.

SEE ALSO: The New Social Media Tool Meeting Planners Need to Know About

2)  Sharing is caring - - and successful.

You don’t just want your followers to click on your link - - you want them to share it with their followers, too. The study found that just asking for a retweet increased shares by an average of 311 percent. It’s good to sweeten the deal for sharing, too. For example, give anyone who retweets your announcement the chance to win something at your meeting.

3)  It’s not just about you - - it’s about them.

Remember that Twitter isn’t just about blasting out promotional messaging. It’s important to ask questions that warrant real responses. The research showed that asking for a reply increased responses by a whopping 334 percent. In the meetings industry, those replies can be very valuable. For example, you can ask your attendees which sessions and speakers they’re most excited to see to gauge which rooms might be most crowded.

SEE ALSO: 3 Reasons Why Meeting Planners Should Use Instagram

Have you seen any strong feedback from your Twitter strategy? Share your wisdom below to help other meeting planners create more effective social media campaigns.

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