As travelers continue to search for online hotel deals, it looks like the price tag isn’t the only factor that’s motivating them to reserve their rooms.
A new survey from Massachusetts-based travel site TripAdvisor shows that travelers are growing more concerned about how their travel habits impact the environment. Among 700 survey participants, 71 percent plan to make more eco-friendly choices within the next 12 months. They’re willing to fork over some extra cash for those choices, too. Fifty percent of the respondents indicated that they are willing to spend more money to stay at an eco-friendly accommodation.
For meeting planners, the results are a clear indication that attendees want to feel good about where they’re staying during a three- or four-day conference.
“Going green isn’t going away,” Danielle Roesmann, senior manager, meetings and events, PCMA, says. “As meeting planners select host properties, choosing hotels with eco-friendly qualities can give some extra marketing fuel for filling room blocks.”
“While planners may be concerned about concessions and value-adds on their contracts, it may be equally important to ensure that the property is doing its part to add some value to the environment,” Roesmann adds.
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However, it looks like hotels may need to take some steps to provide some real proof of their green activities. In the survey, 60 percent of respondents said that they rarely feel informed about whether hotels are truly eco-friendly.
Do you think your attendees would be more inclined to book with the block if the property touted some kind of eco-friendly certification? Head over to Catalyst to share your thoughts.