Leading Meeting Professionals

Professional Convention Management Association

March 15 2013

Your Potential Employer is Going to Google You

By David McMillin, Staff Writer

search_newsRemember when landing that new job in the meetings industry relied on a resume and references?

While those elements still play a crucial role in supporting your candidacy for a new position, today’s job search requires that you are a search-engine superstar. Why? Chances are that the next time you’re looking for a new job, your potential employer is going to turn directly to the computer screen first to enter your name in a Google search. In a search-savvy world, it’s your duty to ensure that what that search returns is a strong representation of the real you.

Enter BrandYourself,a tool that allows you to elevate the best results about yourself to the top of Google rankings. This is particularly important if your common name is shared by plenty of others with LinkedIn profiles. For example, I just Googled “James Jones LinkedIn.” There are nearly 5,000 James Joneses on the professional networking site. John Smith? Nearly 25,000 profiles.

Search Alerts

The tool does more than help you get your name at the top of the page as you aim to impress anyone who’s searching for you. It also tells you when someone is trying to track you down on the Internet.

In an increasingly competitive job market and an increasingly cluttered online world, it’s important to do all you can to stand out from the crowd. Have you searched for your name online? If not, it’s time to give yourself a personal branding test. Put yourself in the perspective of your potential employer, and enter your name into the search bar.

Stand Out on Social Media, Too

Worried about what that employer might see on your Facebook page, too? There’s a tool that can ease those worries. SimpleWash combs your Facebook page for potentially damaging text that might include references to drugs, alcohol, profanities and other terms that wouldn’t exactly boost your job profile.

While making sure that your online presence is powerful, the Internet isn’t everything. Click here for research that shows why you need to get out from behind the screen in order to attract attention from a new employer.

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