Leading Meeting Professionals

Professional Convention Management Association

January 07 2013

PCMA Education Foundation Unveils 39 Ways Science Can Improve Meetings



Contact: Carolyn Clark
Direct: 312.423.7271, E-mail: cclark@pcma.org 

New report identifies opportunities to design more innovative meetings for better performance

CHICAGO, Illinois, January 7, 2013 - A new guide commissioned by the PCMA Education Foundation uses a collection of behavioral science studies curated by psychologists to determine what can enhance the value of face-to-face experiences for both attendees and planners. The Appliance of Science: 39 Ways to Improve Your Meetings is a collection of insights made possible through a partnership with UK-based performance consultants The Meetology® Group.

Grounded in academic research and historical survey data, the guide provides a comprehensive, easy-to-understand list of opportunities that planners can use to reevaluate the experiences they create. By surveying existing bits of scientific research related to attending and designing meetings, the report delivers insights into how to improve group dynamics and interaction, how to inspire innovation and how to maximize performance at meetings.

“Rather than make assumptions about what matters to attendees and how they can perform better at meetings, this guide give us some groundwork needed to help understand what truly matters to them,” Liz Erikson, Chair, PCMA Education Foundation, says. “This investigation uses leading thinkers from around the academic world to analyze those assumptions and deliver real ideas based on proven concepts of what can lead to more effective meetings and more engaged participants.”

Six Categories of Scientific Meeting Improvements

Divided into six categories, The Appliance of Science outlines steps to transform the face-to-face meeting environment.

  • Mental - How to harness the value of grumpy attendees, how to train participants memories and four more tips to understand brain performance and how thoughts and emotions affect meeting outcomes.
  • Social - Why meetings need more female attendees, why mistakes are positive and four more lessons on interaction, influence and persuasion.
  • Space - What temperature at which to set the room, what colors inspire creativity and five more insights into what makes the perfect meeting environment.
  • Wired - Computer-based negotiation, mind-reading capabilities and four more predictions for how emerging technologies will shape the future of face-to-face.
  • Physical - How to reduce attendee stress, how to overcome jet lag and four more tips to help meeting organizers and their participants sleep, eat and breathe better meetings.
  • Bizarre - The importance of doodling, dancing and five more unconventional tips to increase the value of f2f interaction.

To learn more about this collection of research and review all 39 tips and pick your favorite, download the report. For those attending Convening Leaders in Orlando, the PCMA Education Foundation will present a session that digs deeper into these findings on Tuesday, January 15 from 8:30 AM - 9:30 AM.


About PCMA Education Foundation
The role of the Education Foundation of the Professional Convention Management Association (PCMA) is to support the mission of PCMA through fundraising and grant giving focused on scholarships, education and research that will advance the meetings and conventions industry. Established in 1985, the Foundation fuels advancement, nurtures professional development and shapes tomorrow’s meeting and convention leaders. Learn more at pcma.org/foundation.

About Professional Convention Management Association 
PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides their 6,000+ members with a community of likeminded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization's face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 35 countries. For additional information, please visit the PCMA Web site at pcma.org.