Leading Meeting Professionals

Professional Convention Management Association

September 23 2012

Cvent’s Reggie Aggarwal talks to Fast Company

Alicia Leonard

September 24, 2012

Reggie Aggarwal is the founder and CEO of Cvent, which he used to describe as something like “Evite for conferences.” (He doesn’t say that anymore, with Evite mostly obsolescent among young Facebook users.) It may sound esoteric, but the “meetings industry” is considered to be a $650 billion dollar industry--think of all those hotel expenses--and Cvent, which has 1100 employees and is profitable, has been doing a good job carving out its share of that cash. Before the fat times were extremely lean ones, though, as Aggarwal explains. And retaining habits learned in those lean times has made him all the more successful. More

Zax, D. (September 18, 2012) Lessons From One Company's "Near-Death Experience". Retrieved September 24, 2012 from http://www.fastcompany.com/3001332/lessons-one-companys-near-death-experience 

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